Aarrelabel, established in 2011, is a clothing brand from Pirkanmaa that combines carefully selected materials with its own production. In 2016, following a change of ownership, Aarrelabel was joined by the sewing company owned by the Keskivähälä siblings, Black Moda Portugal Lda, which handles the pattern making, cutting, and sewing of the clothes.
Problem
Aarrelabel's previous WooCommerce online store had reached the end of its lifecycle. Increasing traffic volumes and technical challenges of the online store, such as reduced stability and performance, hindered the customer experience and affected the business. The online store could no longer withstand larger loads, and the house of cards began to collapse when traffic came in larger quantities.
Implementation
We executed a data migration for Aarrelabel from WooCommerce to Shopify and built a new, more stable, and higher-performing Shopify online store. Additionally, we created a functional B2B section that enables smooth transactions and order placements for corporate clients. The new online store is designed to support both consumer and corporate customers, allowing Aarrelabel to better serve all its clients.
Solution
With the new Shopify online store and B2B solution, Aarrelabel is now able to handle larger traffic volumes without technical issues. The online store offers a modern and seamless shopping experience for both consumer and business customers. This optimization has improved business efficiency and made the ordering process more effective, supporting Aarrelabel's growth and objectives.
Yes:
Kure – A specialty store of Finnish design moved to Shopify and adopted a POS system
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