Mähöne is a Finnish underwear company that originated from the dream of three childhood friends in Helsinki. Since 2010, Mähöne has focused on producing high-quality underwear suitable for all life situations. In the brand's philosophy, quality is the top priority, and their goal is to make the world's best underwear.

Problem
Mähönen had an old WooCommerce online store that had reached the end of its lifecycle. Continuous technical issues weakened the customer experience, and the store did not produce the desired results. The usability of the online store suffered, and sales did not meet expectations.

Implementation
First, we carried out the migration of the WooCommerce online store to the Shopify platform and built a completely new Shopify online store for Mähönen. This laid the foundation for a smoother customer experience and a reliable online store. After this, we initiated marketing activities, which consisted of Meta and Google advertising as well as search engine optimization (SEO).

Solution
Since the beginning of our collaboration, Mähönen's sales have increased by over 300%. The results have been impressive:

• Sales growth +306% (01.10.2022–01.08.2024) compared to the previous year.
• ROAS (Return on Ad Spend) was 450%, meaning every euro invested in advertising generates 4.5 euros in sales.
• Advertising platforms: Meta (Facebook & Instagram) and Google.

Mähönen has achieved significant results in increasing sales, and the optimization of the online store combined with strategic marketing has produced excellent results.