At Growly, we focus on human-centered marketing, where the customer is at the core.

We believe, or rather we know, that by helping the right people find good products, we also help them improve their quality of life. We do not focus on marketing just a product or service, but we want to help people find solutions to their problems, an easier life, and a better lifestyle.

In our opinion, this is what marketing and the entire business operation should be based on.

"We want to understand our client's business, and especially our client's customer. For marketing to be effective, we must fully understand what the audience of the client company thinks, does, and feels." - Marketing expert and partner Paavo Tamminen

How is human-centricity reflected in the marketing done by Growly?

Human-centered marketing succeeds by returning to the basics that are often forgotten in the fast-paced digital world.

In the online world, visibility is absolutely crucial, but it alone is not enough. One must also help, inspire, engage, create value, and entertain. The customer must be made interested, committed, and remember the company positively. "Just some advertisement" for "just some visibility" won't suffice for that.

It is influenced by all aspects of the company's marketing strategy, from the website to the e-commerce purchasing process and social media advertisements, as well as the level at which customers are addressed.

What sets your product apart from all the others, from thousands of alternatives? Do you attract customers because they identify with your values, fall in love with your brand persona, and get that something from you that thousands of other, faceless companies do not offer?

When the audience is to be reached personally in a digital world where the consumer is constantly bombarded with endless information, these things and the customer experience must be prioritized.

How does human-centered marketing reflect in the results of a client company?

Human-centricity is not only visible in Growly's marketing but also with customers. For us, human-centricity is involved in all activities.

We care about our customers. We genuinely want to help our customers grow their sales and their own business. Additionally, we want to be transparent in our operations, for example, by reporting results regularly.

As an example, it can also be highlighted that at Growly, the customer never calls a switchboard, but instead reaches the right people immediately. The phone is always answered by someone who truly knows and makes decisions about matters.

“We have been on both sides of the table, and we know the feeling when you can't reach the right person. It's frustrating. We want to serve customers the way we want to be served ourselves.”, Paavo states.