What is a digital agency?
A digital agency is an advertising agency that focuses exclusively on digital marketing methods. At Growly, we define a digital agency as a digital marketing expert that utilizes current strategies to help its clients achieve their growth objectives both in the short and long term.
This is done using methods such as e-commerce development, website development, search engine optimization, and digital advertising.
What does a digital agency do?
The digital agency offers a wide range of digital marketing services aimed at promoting the client's business.
Different digital agencies can offer various service packages and achieve different results. Some digital agencies provide a wide range of digital marketing services under one roof, while others specialize in specific areas, such as exclusively Instagram advertising or search engine optimization.
The most important services for growth, offered by our digital agency, are:
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Brand Design
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Development of websites and online stores
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Search engine advertising, especially Google advertising
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Advertising, such as Facebook and Instagram advertising
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Search Engine Optimization or SEO
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Conversion Optimization
Why choose a digital agency instead of a traditional advertising agency?
If you want to stay ahead of your competitors in a world where commerce is increasingly moving online, a digital agency is the right choice.
Digital agencies specialize in increasing a brand's visibility, awareness, and customer base online. Unlike traditional advertising agencies, digital agencies possess up-to-date practices, tools, and strategies that enable stable and efficient growth for the client's business.
The advertising agency, on the other hand, focuses on traditional marketing methods, such as print advertisements, television advertising, radio advertising, and outdoor advertising.
However, the most effective and up-to-date digital marketing strategies are not the domain of traditional advertising agencies.
When social media channels are overflowing with advertisements and competition intensifies in Google's search results, both traditional marketing methods and digital marketing expertise are needed to effectively reach and convince customers.
Digital agencies stand out with specialized expertise and tools that are essential for implementing an effective strategy and succeeding online.
Although advertising agencies have their place, an advertising agency is not necessarily the best option as a partner for ever-changing digital marketing.
How to choose a suitable digital agency?
There is no single answer to this question, as choosing the right digital agency for you depends on your company's needs and goals.
Of course, it is advisable to choose a digital agency and digital marketing partner that approaches marketing comprehensively and knows how to help a company in your specific industry succeed.
By comprehensiveness, we now mean that a good partner's practices do not, for example, include implementing advertising campaigns for a client when there are clear deficiencies on the company's website, online store, or brand strategy that repeatedly prevent purchases from occurring.
The partner should be up to date with the situation and inform the client directly if there are any issues to be addressed. Otherwise, the client's money and time go down the drain. Unfortunately, not everyone does this.
It is indeed wise to choose a digital agency that genuinely cares about its clients and offers all the services required for success under one roof.
An ideal digital agency is capable of both developing a brand using traditional marketing methods and refining websites to be as persuasive as possible, while consistently executing effective digital advertising campaigns, building the client's business in both the long and short term.
When comparing digital agencies, check out customer reviews and references.
Is it worth hiring an expert or collaborating with a digital agency?
If you are considering whether your company should hire its own digital marketing specialist or collaborate with a digital agency, you can think about it from the following perspective.
Our digital agency has successfully conducted digital marketing for companies in various industries. Our expert team has long-term experience and solid expertise in the field, which can be challenging and also expensive to acquire permanently on a company's own payroll.
Even in a case where hiring an individual is profitable, the expertise of a digital agency composed of several professionals is fundamentally always on a stronger and broader basis. The same applies to freelancers.
If many specialized professionals are being hired, the situation is, of course, different.
Usually, collaboration with a digital agency serves the entrepreneur best.
This is how our digital agency can help you
Digitoimisto Growly can help you acquire more customers and sales online.
Depending on your goals and current situation, we achieve this brand design, an effectively selling website or online store, search engine optimization as well as effective Google and Meta advertising, or through the synergy of these."
With Alan's best expertise and experience from hundreds of projects, we bring you closer to your goals.
If you want to discuss your company's digital marketing with us, please fill out the form below. During the free assessment, we will talk about your growth goals and how we could achieve them together.
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What makes a good online store?
At Growly, we believe in a human-centered approach.