Shopify Plus - Comprehensive Guide: Who is Shopify Plus Suitable for and What Benefits Does It Offer?
Shopify Plus is the premium version of the Shopify e-commerce platform, designed specifically for the needs of large online stores and enterprises. It offers broader features, better scalability, and support compared to the standard Shopify. In this article, we will explore what Shopify Plus is, who it is suitable for, and why it might be the right solution for your business.
What is Shopify Plus?
Shopify Plus is a version of the Shopify platform aimed at businesses seeking rapid growth and large brands. It offers specialized tools and support to help manage larger sales volumes and broader product catalogs. Shopify Plus customers have access to many unique features, such as more advanced custom integrations and high-level customer support.
Shopify Plus platform also offers the scalability needed in high-volume e-commerce. It is an ideal solution for businesses that want to expand their operations quickly and need a stable and reliable platform to support their business. Shopify Plus customers have the opportunity to use powerful tools, such as Shopify Flow, Launchpad yes Shopify Scripts, which enable the automation of various business processes and the management of campaigns. The Shopify Flow tool was previously available only to Plus users, but it is now also included in the regular Shopify package, so Shopify Plus additionally offers many other unique features.
Who is Shopify Plus suitable for?
Shopify Plus is specifically designed for medium to large businesses that require robust support, scalability, and customizable solutions for running their online store. It is an excellent choice for the following businesses:
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Fast-growing brandsIf your online store's sales have grown significantly and you are surpassing the limits suitable for a regular Shopify business, Shopify Plus is the natural step to the next level.
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Companies that need adaptabilityShopify Plus offers many opportunities for integrations and customizations, allowing the online store to be fully tailored to the company's needs.
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International online storesThe Plus features support multi-store capabilities, multiple currencies, and language versions, making international sales easier.
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B2B e-commerceShopify Plus also supports B2B commerce, making it an excellent choice for wholesale-focused companies that want to offer their customers customized purchasing experiences and a wholesale channel.
Shopify Plus vs. Shopify - what are the differences?
Although Shopify and Shopify Plus are based on the same platform, Shopify Plus offers many features that are not available in the regular Shopify tiers. Here are some of the key differences:
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CostsShopify Plus is more expensive than regular Shopify, but it offers a lot of added value in return. Plus users pay a fixed monthly fee or a percentage of sales.
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Scalability and reliabilityShopify Plus is designed to scale to massive sales volumes and support businesses that require exceptional reliability.
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Custom integrations and APIsPlus users have the opportunity to access more advanced programming interfaces and integration tools, which enable broader customization of the online store.
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Launchpad and Shopify ScriptsShopify Plus offers Launchpad, which enables the automatic scheduling and management of large campaigns and sales events. With the Shopify Scripts tool, you can customize the shopping experience, such as the checkout process and discounts.
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Support Services and ExpertsShopify Plus customers have their own account manager and they can access the expert services of the Shopify Plus Partner program, which support business growth.
Shopify Plus Features
Shopify Plus offers many unique features, the most important of which are:
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Organization settingsShopify Plus - Manage stores from one place, including billing, store management, users, and analytics. This helps businesses manage multiple stores and keep everything under control in one place.
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Special Applications and ChannelsShopify Plus stores can use special Shopify apps, such as the B2B channel, wholesale channel, Launchpad, and ShopifyQL notebook. These apps provide additional tools and features that facilitate the management of large sales volumes and the optimization of marketing.
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API resourcesShopify Plus supports larger API request volumes and special resources, such as gift card and Multipass functionalities. Multipass enables simple login, which enhances the customer experience.
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Unlimited staff accountsShopify Plus includes an unlimited number of staff accounts, allowing you to grow your team without additional costs. This is especially important for companies with multiple teams working on different aspects of e-commerce.
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PermissionsShopify Plus offers more extensive permission settings, allowing for more precise management of staff operations. For example, you can specify which specific functions each staff member can perform, such as access to cash flow management or the use of certain applications.
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Additional PurchasesShopify Plus supports nine additional stores for international commerce and separate market areas. Additional stores allow for the consideration of different market area needs and the use of localized theme versions, thereby enhancing the customer experience.
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Test ShopsUnlimited number of test stores for development purposes. Test stores are an excellent tool for testing new features and themes before launching them in the live store.
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Themes- The ability to add up to 100 themes to a Shopify account, test new themes, and retain seasonal versions. This is especially useful for businesses that want to customize their store's appearance according to the seasons.
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Shopify POS ProThe first 20 POS Pro locations are included in the Shopify Plus agreement. Shopify POS Pro is a solution that enables seamless sales in store environments and integrates online and brick-and-mortar stores into one entity.
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LocationsSupports the addition of up to 200 locations for inventory management and order fulfillment from different locations. This enables efficient management of multiple sales points and storage locations.
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International marketsShopify Plus supports up to 50 markets, which you can add at any time. You can efficiently manage different markets from one place, making it easier to handle the tax, currency, and payment method requirements of different countries.
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Shopify Plus Partner Program: Access to the Shopify Plus Partner network, which provides expert services to support growing businesses. The Partner Program consists of Shopify certification experts who provide support in areas such as marketing, integrations, and customizations.
Why choose Shopify Plus?
Shopify Plus offers many benefits for businesses that are ready to take their operations to the next level:
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High-quality customer supportShopify Plus customers receive 24/7 customer support and a dedicated account manager to help resolve any issues. This is especially important for large companies that require fast and expert support in various areas of business.
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Advanced analytics toolsShopify Plus offers more in-depth analytics tools that help understand customer behavior and optimization opportunities. You can analyze, for example, customer purchasing behavior, the effectiveness of marketing campaigns, and the popularity of the product range.
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Customizability and Brand ManagementThe Plus version allows for complete customization of the store's appearance and functionalities, so the online store can fully align with the company's brand and needs. With the Shopify Scripts tool, you can customize the checkout experience and offer your customers personalized discounts and promotions.
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Scalability and reliabilityShopify Plus is built to withstand large sales spikes, such as campaigns and discounts. Shopify Plus stores operate smoothly even during Black Friday and other major campaigns, when traffic volumes can increase significantly.
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B2B Sales SupportShopify Plus enables support for B2B sales, allowing you to offer wholesale customers their own pricing models, payment methods, and order processing.
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Opportunities for International SalesWith its multilingual store features and local payment methods, Shopify Plus is an ideal choice for businesses looking to expand their sales to international markets.
In Conclusion - Is Shopify Plus Right for You?
Shopify Plus is an excellent choice if your business's online store has grown so large that the limitations of the standard Shopify level begin to hinder operations. It is also ideal if you need special support and customizations to provide your customers with the best possible shopping experience.
Shopify Plus offers advanced features that allow you to manage large sales volumes and customize your store to meet your brand's needs. Whether it's international expansion, supporting B2B sales, or managing multiple stores, Shopify Plus is a powerful and versatile solution for a growing business.
If you are interested in finding out how Shopify Plus could help your business, check out To our Shopify e-commerce solutions too contact us to discuss further with our experts.
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