The story of Lovia began with founder Outi's realization: the fashion industry has major problems, and she could no longer continue as a designer without a concrete change. Unethical production and overconsumption had made products faceless – consumers or designers no longer had any idea where and from whose hands the products had come. This gave birth to Lovia: a design brand that gives a voice to materials, people, and nature.

Problem: The online store needed a new foundation and functionality

Lovialla was using the WooCommerce platform, which no longer met the needs of the growing brand. There were challenges in both e-commerce management and technical development. It was time to move to a more modern and flexible solution – Shopify.

Implementation: Shopify online store with Lovia ideology, custom DNA element as the crown

The project began with a comprehensive transition from WooCommerce to Shopify. We ensured that all data – products, customers, and content – were transferred safely and neatly. We built the new Shopify online store respecting Lovia's visual identity and values.

As a special addition, Lovia's own "product DNA" element was implemented, which transparently reveals the background of each product: where the materials come from, who made it, and where. Additionally, a DNA search was developed, allowing users to filter products according to sustainability criteria.

Solution: The brand shines – technically and in terms of values

The new online store has been warmly received by both the client and their customers. Shopify now provides Lovia with an agile and reliable foundation to further develop their business. Custom solutions genuinely support the brand's story and values – just as they should.

Customer's comment:

"It's absolutely great that we've completed the new store and it's been really nice to collaborate with you ☺️🙏"