At Growly, we focus on human-centered marketing, where the customer is at the core
We believe, or actually know, that by helping the right people find good products, we also help them improve the quality of their own lives. We do not focus on marketing just the product or service, but we want to help people find solutions to their problems, an easier life, and a better lifestyle.
This belief should, in our opinion, be the basis of marketing and overall business operations.
"We want to understand our customer's business, and especially our customer's customer. For marketing to be effective, we must fully understand what the client company's audience thinks, does, and feels." - Marketing expert and partner Paavo Tamminen
How does human-centeredness appear in marketing done by Growly?
Human-centered marketing succeeds by going back to the basics, which are often forgotten in the fast-paced digital world.
Visibility in the online world is absolutely essential, but it is not enough on its own. You must also assist, inspire, excite, create value, and entertain. The customer must be made to take an interest, to commit, and to remember the company positively. It doesn't help to have "just some advertisement" in order to get "just some visibility".
It involves all the areas of the company's marketing strategy, from the website to the e-commerce purchasing process and social media ads, as well as the level at which customers are addressed.
What sets your product apart from all the others, thousands of options? Do you attract customers because they identify with your values, fall in love with your brand personality, and get that something from you that thousands of other faceless companies don't offer?
When you want to reach the audience personally in the digital world, where consumers are constantly bombarded with endless information, these things and the customer experience must be a priority.
How does human-centered marketing reflect in the client company's results?
Human-centeredness is not only visible in marketing at Growly, but also in customer interactions. With us, human-centeredness is part of all activity.
We care about our customers. We genuinely want to help our clients grow their sales and their businesses. Additionally, we want to be transparent in our activities, for example, by regularly reporting on results.
For instance, at Growly, a customer never calls a switchboard but gets straight through to the right people. The phone is always answered by someone who actually knows and decides on matters.
"We have been at both ends of the table, and we know the feeling when you can't get through to the right person. It's frustrating. We want to serve customers the way we want to be served ourselves," Paavo says.
At Growly, we focus on human-centered marketing, where the customer is at the core
We believe, or actually know, that by helping the right people find good products, we also help them improve the quality of their own lives. We do not focus on marketing just the product or service, but we want to help people find solutions to their problems, an easier life, and a better lifestyle.
This belief should, in our opinion, be the basis of marketing and overall business operations.
"We want to understand our customer's business, and especially our customer's customer. For marketing to be effective, we must fully understand what the client company's audience thinks, does, and feels." - Marketing expert and partner Paavo Tamminen
How does human-centeredness appear in marketing done by Growly?
Human-centered marketing succeeds by going back to the basics, which are often forgotten in the fast-paced digital world.
Visibility in the online world is absolutely essential, but it is not enough on its own. You must also assist, inspire, excite, create value, and entertain. The customer must be made to take an interest, to commit, and to remember the company positively. It doesn't help to have "just some advertisement" in order to get "just some visibility".
It involves all the areas of the company's marketing strategy, from the website to the e-commerce purchasing process and social media ads, as well as the level at which customers are addressed.
What sets your product apart from all the others, thousands of options? Do you attract customers because they identify with your values, fall in love with your brand personality, and get that something from you that thousands of other faceless companies don't offer?
When you want to reach the audience personally in the digital world, where consumers are constantly bombarded with endless information, these things and the customer experience must be a priority.
How does human-centered marketing reflect in the client company's results?
Human-centeredness is not only visible in marketing at Growly, but also in customer interactions. With us, human-centeredness is part of all activity.
We care about our customers. We genuinely want to help our clients grow their sales and their businesses. Additionally, we want to be transparent in our activities, for example, by regularly reporting on results.
For instance, at Growly, a customer never calls a switchboard but gets straight through to the right people. The phone is always answered by someone who actually knows and decides on matters.
"We have been at both ends of the table, and we know the feeling when you can't get through to the right person. It's frustrating. We want to serve customers the way we want to be served ourselves," Paavo says.