How would it feel to get more customers online without having to spend a single euro on advertising? This can be achieved when you optimize your company's website and/or online store for search engines.
The most successful businesses increase their traffic through search engine optimization, or SEO. Often they also run ads, but with SEO, people can find the website even without them, and the business is never completely dependent on advertising.
This is the main reason why you should not ignore search engine optimization.
In addition to traffic, search engine optimization has other benefits; it helps to increase sales and build trust in your company as your website appears high in Google search results. If SEO is new to you and you want to better understand how and why search engine optimization really works, keep reading!
What is search engine optimization?
Search engine optimization, or SEO, is a process during which a website's or online store's Google ranking and visibility are increased through different measures.
In search engine optimization, websites are improved so that they better meet customer needs and satisfy search engine criteria at the same time. When a website/online store ticks both of these boxes, Google starts to recommend it more often to people conducting searches relevant to the business's operations.
This, in turn, is reflected in higher search result rankings for your web pages, increased visitors, and growing conversions, i.e., sales and inquiries.
What does search engine optimization include?
Google recommends websites in its first search results that it believes provide the best user experience to the visitor who has conducted the search. This is precisely what search engine optimization aims to influence.
Search engine optimization is about improving a webpage to be user-friendly according to Google's criteria and best practices.
This includes refining various features from technical solutions to content with the customer in mind, but Google in mind too. Another essential part of search engine optimization is to identify and strategically leverage keywords as well as produce high-quality, beneficial, and engaging content for the customers.
There is no possibility of trickery; the business website/online store must genuinely be all the things mentioned above, that is, as customer-friendly as possible.
How does search engine optimization work?
For Google to recommend the right websites to people making searches, search engine bots crawl the web, sifting and evaluating the content they find.
Googlebot navigates through website internal links and external (between different sites) links, which is why links are an important part of search engine optimization. The bot's task is to review each page's content it finds and understand what each page is about, how well it functions, and how useful and original the information it contains is.
The more web pages the bots give a green light to, the more likely Google is to feature your website or online store among the first organic search results.
What factors affect search engine rankings?
Many things influence a website's search engine ranking.
But the most important of these are the previously mentioned user-friendliness, search engine friendliness, content, and internal linking.
Quality web content provides visitors and potential customers with the information they are seeking and need to proceed along the buying path, while also increasing the chances that the site will receive external links from other websites, such as blogs and social media.
User and search engine friendliness ensures that people stay longer on your website/online store, and that Google considers your site technically functional and worth recommending. Internal linking helps both Google and customers navigate your website better.
Factors that affect a website's placement in search engines:
User experience
Loading speed
Responsiveness (optimization for mobile devices)
Quality and (sufficiently) extensive content
Relevance and density of keywords
Domain authority
Number of internal links
Number and quality of external links
Website code
All this information is used by search engine bots to form an opinion about whether your website is worthy of recommendation in a Google search. Make sure at least the most important features are in place.
Do you want to get more customers online? Doesn't your company's website or online store sell effectively enough or is it not easily found on Google?
Check out our search engine optimization services and contact us through the form below. Let's discuss your growth goals for free and how to achieve them together.
How would it feel to get more customers online without having to spend a single euro on advertising? This can be achieved when you optimize your company's website and/or online store for search engines.
The most successful businesses increase their traffic through search engine optimization, or SEO. Often they also run ads, but with SEO, people can find the website even without them, and the business is never completely dependent on advertising.
This is the main reason why you should not ignore search engine optimization.
In addition to traffic, search engine optimization has other benefits; it helps to increase sales and build trust in your company as your website appears high in Google search results. If SEO is new to you and you want to better understand how and why search engine optimization really works, keep reading!
What is search engine optimization?
Search engine optimization, or SEO, is a process during which a website's or online store's Google ranking and visibility are increased through different measures.
In search engine optimization, websites are improved so that they better meet customer needs and satisfy search engine criteria at the same time. When a website/online store ticks both of these boxes, Google starts to recommend it more often to people conducting searches relevant to the business's operations.
This, in turn, is reflected in higher search result rankings for your web pages, increased visitors, and growing conversions, i.e., sales and inquiries.
What does search engine optimization include?
Google recommends websites in its first search results that it believes provide the best user experience to the visitor who has conducted the search. This is precisely what search engine optimization aims to influence.
Search engine optimization is about improving a webpage to be user-friendly according to Google's criteria and best practices.
This includes refining various features from technical solutions to content with the customer in mind, but Google in mind too. Another essential part of search engine optimization is to identify and strategically leverage keywords as well as produce high-quality, beneficial, and engaging content for the customers.
There is no possibility of trickery; the business website/online store must genuinely be all the things mentioned above, that is, as customer-friendly as possible.
How does search engine optimization work?
For Google to recommend the right websites to people making searches, search engine bots crawl the web, sifting and evaluating the content they find.
Googlebot navigates through website internal links and external (between different sites) links, which is why links are an important part of search engine optimization. The bot's task is to review each page's content it finds and understand what each page is about, how well it functions, and how useful and original the information it contains is.
The more web pages the bots give a green light to, the more likely Google is to feature your website or online store among the first organic search results.
What factors affect search engine rankings?
Many things influence a website's search engine ranking.
But the most important of these are the previously mentioned user-friendliness, search engine friendliness, content, and internal linking.
Quality web content provides visitors and potential customers with the information they are seeking and need to proceed along the buying path, while also increasing the chances that the site will receive external links from other websites, such as blogs and social media.
User and search engine friendliness ensures that people stay longer on your website/online store, and that Google considers your site technically functional and worth recommending. Internal linking helps both Google and customers navigate your website better.
Factors that affect a website's placement in search engines:
User experience
Loading speed
Responsiveness (optimization for mobile devices)
Quality and (sufficiently) extensive content
Relevance and density of keywords
Domain authority
Number of internal links
Number and quality of external links
Website code
All this information is used by search engine bots to form an opinion about whether your website is worthy of recommendation in a Google search. Make sure at least the most important features are in place.
Do you want to get more customers online? Doesn't your company's website or online store sell effectively enough or is it not easily found on Google?
Check out our search engine optimization services and contact us through the form below. Let's discuss your growth goals for free and how to achieve them together.