Do you want to increase your company's visibility and get more customers online? Then you should explore the world of SEM, or Search Engine Marketing, more casually known as search engine marketing.
What does SEM mean?
SEM, or Search Engine Marketing is a digital marketing strategy focused on reaching customers through search engines and especially Google, the world's most used search engine.
Through search engine marketing, potential customers can be reached online when they are searching for a product or service, or information about it. This makes SEM an effective way to increase a company's Google visibility, increase online traffic, and of course, accelerate sales.
Everyone from local service providers to international online stores can benefit from SEM in the form of increased discoverability and customer base.
SEO + SEA = SEM
SEM, or search engine marketing, consists of two separate areas, which are SEO, or search engine optimization, and SEA, or search engine advertising. Together, SEO and SEA form SEM, which in practice is a set of methods for increasing a company's visibility in Google.
SEO (Search Engine Optimization)
SEO, or search engine optimization, is an important part of SEM. It improves the discoverability of a website in Google organically, that is, without advertising.
This is achieved by optimizing a company's home page or online store to be user-friendly for the customer and in compliance with search engine requirements, which usually involves making technical, structural, and content-related changes to the website.
Achieving visibility with SEO usually takes at least a few months, which is why it is a long-term digital marketing strategy.
However, the results of SEO are often more stable and longer-lasting than SEA's, since the website has 'earned' its place among the first search results in Google through a well-functioning website and high-quality, customer-beneficial content.
With proper optimization, a company can achieve continuous visibility in search engines over time and attract traffic to its website without ever having to invest resources in advertising.
SEA (Search Engine Advertising)
In SEA, or search engine advertising, on the contrary, payment is made for advertising space on Google's search result pages, where the company's ad is displayed before organic search results.
Advertising is done using the Google Ads tool.
SEA is also an important part of SEM, as it is a very effective way to increase company visibility online and quickly bring more visitors to the home page and/or online store.
Search engine advertising reaches many customers much faster than search engine optimization. With it, a company can also be found on the first page of Google with keywords that would otherwise be difficult, slow, or unlikely to gain visibility by only optimizing the site.
Therefore, SEA can work better than SEO when the targeted keyword has a lot of searches and competition in organic search results, or when the website is new.
SEM reaches the right customers at the right time
If done correctly, SEM is an effective way to increase visibility in Google and reach potential customers at the right time, that is, when they are ready to buy or when they are looking for information about a product or service.
With SEO, which is a long-term strategy, it's possible to improve a company's findability in search engines with targeted keywords and bring more visitors to the website without investing a single cent in advertising.
With SEA, you get immediate visibility in Google by positioning before organic SEO search results, and you pay the search engine for this.
To get the best possible benefit from SEM for your business, you need to choose the right keywords, create attractive ads, target and optimize campaigns, and optimize your website for search engines and conversions.
Our experts are here to help. Contact us, and let's discuss your growth objectives and how to achieve them through SEM, which includes Google advertising (SEA) and search engine optimization (SEO).
Also read:
Search engine optimization - what is it and how does it work?
Do you want to increase your company's visibility and get more customers online? Then you should explore the world of SEM, or Search Engine Marketing, more casually known as search engine marketing.
What does SEM mean?
SEM, or Search Engine Marketing is a digital marketing strategy focused on reaching customers through search engines and especially Google, the world's most used search engine.
Through search engine marketing, potential customers can be reached online when they are searching for a product or service, or information about it. This makes SEM an effective way to increase a company's Google visibility, increase online traffic, and of course, accelerate sales.
Everyone from local service providers to international online stores can benefit from SEM in the form of increased discoverability and customer base.
SEO + SEA = SEM
SEM, or search engine marketing, consists of two separate areas, which are SEO, or search engine optimization, and SEA, or search engine advertising. Together, SEO and SEA form SEM, which in practice is a set of methods for increasing a company's visibility in Google.
SEO (Search Engine Optimization)
SEO, or search engine optimization, is an important part of SEM. It improves the discoverability of a website in Google organically, that is, without advertising.
This is achieved by optimizing a company's home page or online store to be user-friendly for the customer and in compliance with search engine requirements, which usually involves making technical, structural, and content-related changes to the website.
Achieving visibility with SEO usually takes at least a few months, which is why it is a long-term digital marketing strategy.
However, the results of SEO are often more stable and longer-lasting than SEA's, since the website has 'earned' its place among the first search results in Google through a well-functioning website and high-quality, customer-beneficial content.
With proper optimization, a company can achieve continuous visibility in search engines over time and attract traffic to its website without ever having to invest resources in advertising.
SEA (Search Engine Advertising)
In SEA, or search engine advertising, on the contrary, payment is made for advertising space on Google's search result pages, where the company's ad is displayed before organic search results.
Advertising is done using the Google Ads tool.
SEA is also an important part of SEM, as it is a very effective way to increase company visibility online and quickly bring more visitors to the home page and/or online store.
Search engine advertising reaches many customers much faster than search engine optimization. With it, a company can also be found on the first page of Google with keywords that would otherwise be difficult, slow, or unlikely to gain visibility by only optimizing the site.
Therefore, SEA can work better than SEO when the targeted keyword has a lot of searches and competition in organic search results, or when the website is new.
SEM reaches the right customers at the right time
If done correctly, SEM is an effective way to increase visibility in Google and reach potential customers at the right time, that is, when they are ready to buy or when they are looking for information about a product or service.
With SEO, which is a long-term strategy, it's possible to improve a company's findability in search engines with targeted keywords and bring more visitors to the website without investing a single cent in advertising.
With SEA, you get immediate visibility in Google by positioning before organic SEO search results, and you pay the search engine for this.
To get the best possible benefit from SEM for your business, you need to choose the right keywords, create attractive ads, target and optimize campaigns, and optimize your website for search engines and conversions.
Our experts are here to help. Contact us, and let's discuss your growth objectives and how to achieve them through SEM, which includes Google advertising (SEA) and search engine optimization (SEO).
Also read:
Search engine optimization - what is it and how does it work?