The popularity of online shopping continues to grow in Finland. According to Paytrail, online shopping is no longer focused only on goods, but the purchase of services online is becoming increasingly common.
An entrepreneur eager for success should at this point at least turn their online store into a source of competitive advantage, and Shopify provides an effective, flexible, and user-friendly option for this.
But as with every e-commerce platform, Shopify has its price.
And in order for the budgeting of the online store to be as realistic as possible and the operation to be on a profitable basis right from the start, the price of Shopify and other "hidden costs" must be fully known to the entrepreneur.
Let's take a closer look at Shopify's pricing structure, also taking into account other costs of running an online store, such as transaction fees and marketing.
Shopify price – how much does an online store cost in Finland?
1. Shopify service fees
The lowest tier of Shopify's cost structure consists of service packages, with prices varying according to the required features. The cheapest Shopify Basic package is currently available for 32 euros per month, and it offers all the basic features sufficient for those just starting with e-commerce.
The mid- and premium-level service packages for Shopify and Advanced Shopify cost 92 euros or 384 euros per month. These packages offer additional features and lower transaction fees, so they are a more effective and cheaper option as sales grow.
Shopify offers changing promotions, and currently, you can try the platform for free for three days, after which the package continues at a price of 1 € / month for the next three months.
2. Transaction fees and payment processing fees
Transaction fees charged on sales must also be considered in Shopify's price.
In a Basic Shopify subscription, a fee of 1.6% + 0.25 € is charged, while for Shopify and Advanced Shopify service packages the fees are 1.5% + 0.25 € and 1.4% + 0.25 €. The costs for sales through cash, bank transfer, and COD differ slightly from these.
Payment processing fees also vary depending on the payment method, for example, the service fee for a Visa card may differ from that of another card.
However, the most common way to pay in Finland is through online bank payment. Online bank payments can be enabled through Paytrail along with other payment methods (card payments, mobile payments, Apple Pay, invoicing and installment payments).
For example, for a starting entrepreneur Paytrail's costs are 14.90 €/month and transaction fees are 0.50 €/piece + 3.25% or, if the payment method is a business invoice, 3 €/piece + 3%.
3. Additional features and applications
Shopify offers countless additional features and applications that can be used to tailor the functions and appearance of your online store, or for example, to automatically translate text into all desired languages.
Since add-ons can be free or cost a few euros or even hundreds of euros per month, the need for them in the online store should be considered before implementation.
Many add-ons offer a basic version for free, but the paid versions are often more functional and essential for a larger online store.
These also affect the final price of the Shopify online store
In addition to Shopify's own price tag, the store manager has other expenses, such as:
Domain and email
The Shopify service fee covers the cost of web hosting, but you will have to pay separately for the domain.
A .fi domain can be purchased from many different service providers, such as the Finnish Zoner. Domain prices vary, but annual costs generally range between about 10-30 euros.
Email is not provided directly by Shopify, so it can be obtained for example from Google starting at 5.75 € / user / month.
E-commerce development
Creating a unique and seamless customer experience in an online store can be significant in terms of costs. The price of a Shopify online store varies widely, depending on who executes it. In practice, prices range from a few hundred euros to tens of thousands of euros.
However, a high-quality online store is usually not cheap, and on the other hand, a very high price does not always automatically guarantee quality. Building the store itself can be challenging, especially without experience in e-commerce development.
However, we provide high-quality online stores at reasonable costs. We focus on ensuring that your online store stands out from the crowd and provides a first-class customer experience. So, it's not necessary to spend large sums to get a store that works and makes sales right from the first day.
By choosing us, you ensure that you get value for your money and an online store that not only looks good but also guarantees an effective sales result.
Legal matters and contracts
Consulting a lawyer is sometimes recommended when drafting online store privacy policies, delivery and return conditions, or service terms. Attorney fees vary, but they are generally 150-300 euros per hour without VAT.
Especially in regulated industries, it is not a good idea to take risks by using a ready-made/free template, as the consequences can be serious. If you do use one, make sure that the template is indeed freely available and that you tailor it carefully to fit your operation.
Marketing and advertising
Marketing costs, which form a continuous expense item, especially if you want to achieve sales, should also be remembered in the price of Shopify. Without effective marketing, no one will find your online store.
Marketing costs consist of many different areas, such as Facebook and Instagram advertising, Google optimization, Google advertising, and email marketing. Also, brand design is part of marketing.
These services have their own cost structures, and prices can vary based on the platform used, budget, and whether you do the marketing yourself or hire someone to do it for you.
For instance, outsourcing social media advertising to an agency can start at a few hundred euros, but prices vary by agency and platform. Of course, great expertise also comes with its price.
Growly has achieved, for example, 11x more sales for Ahonen Nursery compared to advertising costs and cleared the inventory of Asenne with a 1173% advertising yield, and we can certainly help you achieve your goals too.
Alternatively, you can also read our guide on digital marketing for online stores.
Is Shopify's price level expensive or cheap?
Take a look at the online stores we have created and our customer reviews.
The price of Shopify does not only include the service fees paid for the use of the platform. You can add to the list, for example, transaction and payment processing costs, domain fees, email services, possible legal services, and mandatory marketing and advertising expenses.
Running an online store is indeed not free. Yet, Shopify stands out as the best option for online stores of all sizes due to its performance and ease of use. The flexibility and scalability of the platform enable effective growth because it is designed to facilitate the management and development of your business.
Another good option for running an online store is WordPress/WooCommerce. Regardless of the chosen platform, a fast and seamless online store is critical when aiming for significant sales.
Even though Shopify's price may seem high initially, it includes many essential features and services that are often hidden in cheaper platforms. Limited functionality, poor security, and lack of support can also become problems.
If you choose a seemingly cheaper option and later switch to Shopify or another quality platform, you may end up paying more in total costs and lose valuable time and money. Shopify's price then no longer seems so high.
By investing in a quality e-commerce platform and execution, you can improve your growth opportunities and thus ensure that your online store meets the needs of your business in the long term.
Our digital agency specializes in developing Shopify online stores that effectively convert from the first day, without the need to pay exorbitant design fees.
If you need a capable creator or marketer for your online store, please contact us. You can also explore the online stores we have created and our customer reviews.
Also read:
Setting up a Shopify store in just a few days
Product photos for the online store – how to succeed on your own
The popularity of online shopping continues to grow in Finland. According to Paytrail, online shopping is no longer focused only on goods, but the purchase of services online is becoming increasingly common.
An entrepreneur eager for success should at this point at least turn their online store into a source of competitive advantage, and Shopify provides an effective, flexible, and user-friendly option for this.
But as with every e-commerce platform, Shopify has its price.
And in order for the budgeting of the online store to be as realistic as possible and the operation to be on a profitable basis right from the start, the price of Shopify and other "hidden costs" must be fully known to the entrepreneur.
Let's take a closer look at Shopify's pricing structure, also taking into account other costs of running an online store, such as transaction fees and marketing.
Shopify price – how much does an online store cost in Finland?
1. Shopify service fees
The lowest tier of Shopify's cost structure consists of service packages, with prices varying according to the required features. The cheapest Shopify Basic package is currently available for 32 euros per month, and it offers all the basic features sufficient for those just starting with e-commerce.
The mid- and premium-level service packages for Shopify and Advanced Shopify cost 92 euros or 384 euros per month. These packages offer additional features and lower transaction fees, so they are a more effective and cheaper option as sales grow.
Shopify offers changing promotions, and currently, you can try the platform for free for three days, after which the package continues at a price of 1 € / month for the next three months.
2. Transaction fees and payment processing fees
Transaction fees charged on sales must also be considered in Shopify's price.
In a Basic Shopify subscription, a fee of 1.6% + 0.25 € is charged, while for Shopify and Advanced Shopify service packages the fees are 1.5% + 0.25 € and 1.4% + 0.25 €. The costs for sales through cash, bank transfer, and COD differ slightly from these.
Payment processing fees also vary depending on the payment method, for example, the service fee for a Visa card may differ from that of another card.
However, the most common way to pay in Finland is through online bank payment. Online bank payments can be enabled through Paytrail along with other payment methods (card payments, mobile payments, Apple Pay, invoicing and installment payments).
For example, for a starting entrepreneur Paytrail's costs are 14.90 €/month and transaction fees are 0.50 €/piece + 3.25% or, if the payment method is a business invoice, 3 €/piece + 3%.
3. Additional features and applications
Shopify offers countless additional features and applications that can be used to tailor the functions and appearance of your online store, or for example, to automatically translate text into all desired languages.
Since add-ons can be free or cost a few euros or even hundreds of euros per month, the need for them in the online store should be considered before implementation.
Many add-ons offer a basic version for free, but the paid versions are often more functional and essential for a larger online store.
These also affect the final price of the Shopify online store
In addition to Shopify's own price tag, the store manager has other expenses, such as:
Domain and email
The Shopify service fee covers the cost of web hosting, but you will have to pay separately for the domain.
A .fi domain can be purchased from many different service providers, such as the Finnish Zoner. Domain prices vary, but annual costs generally range between about 10-30 euros.
Email is not provided directly by Shopify, so it can be obtained for example from Google starting at 5.75 € / user / month.
E-commerce development
Creating a unique and seamless customer experience in an online store can be significant in terms of costs. The price of a Shopify online store varies widely, depending on who executes it. In practice, prices range from a few hundred euros to tens of thousands of euros.
However, a high-quality online store is usually not cheap, and on the other hand, a very high price does not always automatically guarantee quality. Building the store itself can be challenging, especially without experience in e-commerce development.
However, we provide high-quality online stores at reasonable costs. We focus on ensuring that your online store stands out from the crowd and provides a first-class customer experience. So, it's not necessary to spend large sums to get a store that works and makes sales right from the first day.
By choosing us, you ensure that you get value for your money and an online store that not only looks good but also guarantees an effective sales result.
Legal matters and contracts
Consulting a lawyer is sometimes recommended when drafting online store privacy policies, delivery and return conditions, or service terms. Attorney fees vary, but they are generally 150-300 euros per hour without VAT.
Especially in regulated industries, it is not a good idea to take risks by using a ready-made/free template, as the consequences can be serious. If you do use one, make sure that the template is indeed freely available and that you tailor it carefully to fit your operation.
Marketing and advertising
Marketing costs, which form a continuous expense item, especially if you want to achieve sales, should also be remembered in the price of Shopify. Without effective marketing, no one will find your online store.
Marketing costs consist of many different areas, such as Facebook and Instagram advertising, Google optimization, Google advertising, and email marketing. Also, brand design is part of marketing.
These services have their own cost structures, and prices can vary based on the platform used, budget, and whether you do the marketing yourself or hire someone to do it for you.
For instance, outsourcing social media advertising to an agency can start at a few hundred euros, but prices vary by agency and platform. Of course, great expertise also comes with its price.
Growly has achieved, for example, 11x more sales for Ahonen Nursery compared to advertising costs and cleared the inventory of Asenne with a 1173% advertising yield, and we can certainly help you achieve your goals too.
Alternatively, you can also read our guide on digital marketing for online stores.
Is Shopify's price level expensive or cheap?
Take a look at the online stores we have created and our customer reviews.
The price of Shopify does not only include the service fees paid for the use of the platform. You can add to the list, for example, transaction and payment processing costs, domain fees, email services, possible legal services, and mandatory marketing and advertising expenses.
Running an online store is indeed not free. Yet, Shopify stands out as the best option for online stores of all sizes due to its performance and ease of use. The flexibility and scalability of the platform enable effective growth because it is designed to facilitate the management and development of your business.
Another good option for running an online store is WordPress/WooCommerce. Regardless of the chosen platform, a fast and seamless online store is critical when aiming for significant sales.
Even though Shopify's price may seem high initially, it includes many essential features and services that are often hidden in cheaper platforms. Limited functionality, poor security, and lack of support can also become problems.
If you choose a seemingly cheaper option and later switch to Shopify or another quality platform, you may end up paying more in total costs and lose valuable time and money. Shopify's price then no longer seems so high.
By investing in a quality e-commerce platform and execution, you can improve your growth opportunities and thus ensure that your online store meets the needs of your business in the long term.
Our digital agency specializes in developing Shopify online stores that effectively convert from the first day, without the need to pay exorbitant design fees.
If you need a capable creator or marketer for your online store, please contact us. You can also explore the online stores we have created and our customer reviews.
Also read:
Setting up a Shopify store in just a few days
Product photos for the online store – how to succeed on your own