Vanelja's web shop offers inspiration for a good feeling as well as creative solutions for healthy eating and well-being.

Although Vanelja had inspiring products ready, the visitors to the web shop did not convert to buyers frequently enough.

When we met the social media influencer Vanelja, we conducted a comprehensive survey of the then current situation and drafted a plan to improve the web shop's conversion.

Implementation

With more than 150 thousand followers, the social media influencer Vanelja contacted us because the visitors to the web shop did not often become buyers. Although Vanelja had inspiring products, there were other issues in the implementation of the web shop.

We arranged a meeting with Vanelja, during which we delved deeper into the current situation and the web shop's analytics. As our goal was crystal clear (improving the web shop's conversion rate), we got right to work.

As we started the process, we first improved the web shop's -shop section. We added purchase paths to the shop, namely the product page, shopping cart, and checkout. We also transformed the former blog-like home page into a web shop-appropriate format. Lastly, we added product sliders, making it easy for the website visitors to transition to the web shop from the end of the blog article they read.

Results

Several months into the collaboration, we have increased Vanelja's web shop conversion by 200%. Previously, the web shop's conversion rate was about 0.6%, but thanks to conversion optimization, it has risen to the current 1.8-2.4 percent.

The conversion rate is a percentage that measures the transformation of website visitors into customers. For example, a 2% conversion means that 2 out of 100 visitors make a purchase decision.

Read Vanelja's comments on our work:

"The collaboration with Growly was very smooth, and things progressed at a good pace. The responses to emails were prompt, and the work was completed within the agreed-upon schedule, if not faster. It was a pleasure to entrust my website and web shop to skilled hands. Growly's professionalism was evident in all aspects of their work."

- Virpi Mikkonen, Vanelja