Background
Founded in 2011, Aarrelabel combines considered design, quality materials and controlled production. Pattern cutting, cutting and sewing are handled by a sister-owned manufacturing operation, giving the brand direct visibility into its supply chain.
Challenge
The WooCommerce store had reached the end of its useful lifecycle. Performance and stability issues affected the customer experience, traffic peaks caused recurring problems and the platform could not support expanding wholesale requirements efficiently.
Delivery
We migrated the required commerce data and built a faster, stable Shopify storefront aligned with the brand. A dedicated B2B portal gives wholesale customers their own clear ordering route within the same commerce platform.
Impact
Consumers and business customers are now served through one manageable Shopify foundation. The B2B experience supports account-specific purchasing needs, while the platform gives Aarrelabel a more dependable route to domestic and international growth.
