Commercial strategy before configuration
We start with markets, customer journeys, operational constraints and measurable outcomes. Platform decisions follow the business case, not the other way around.
Nordic Shopify Plus agency 
Nordic Shopify Plus Partner · working across all Shopify plans
A Shopify Plus agency built for complex commerce
Growly helps ambitious brands design, build and improve Shopify commerce across markets, channels and business models. Our strategists, designers and developers work as one team, from the first architecture decision to the roadmap after launch.
Nordic Shopify Plus Partner · working across all Shopify plans 
150+Shopify projects delivered
300+clients
15published case studies
$327Mclient sales through stores we have built
Shopify Plus is not the strategy. It is the platform behind a well-designed operating model.
One team across the commerce stack
UX, theme development, integrations, analytics and growth are planned together. This removes handovers that often create gaps between a polished storefront and the systems behind it.
Plus expertise without forced upselling
Shopify Plus Partner is our partner tier, not a requirement for your store. We recommend the Shopify plan that fits the required capabilities, governance and total cost.
Built for international operations
Markets, languages, currencies, catalogues, tax, fulfilment and local content need one coherent model. We design the architecture before expansion creates avoidable complexity.
Our approach
From commercial case to a launch-ready platform
01 Discovery
Discovery
and strategy
Objectives, customer journeys, requirements, risks and decision criteria.
02 UX and
UX and
solution design
Information architecture, key journeys, visual system and technical design.
03 Shopify
Shopify
development
Maintainable theme and app work with performance and accessibility in view.
04 Integrations
Integrations
and data
ERP, PIM, payments, fulfilment and analytics connected to agreed contracts.
05 QA and
QA and
launch
Acceptance testing, redirects, training, cutover plan and launch support.
06 Optimise
Optimise
and evolve
A prioritised roadmap driven by commercial data and customer insight.
Scope and deliverables
A delivery model built for clarity
The scope is agreed before delivery starts. Dependencies, client responsibilities, third-party fees and change requests remain visible throughout the project.
- Commerce strategy and roadmap
A shared view of objectives, audiences, markets, capabilities, risks and delivery priorities.
- UX and visual design
A brand-led shopping experience designed around product discovery, confidence and conversion.
- Shopify architecture and development
Theme, apps, Functions and extensions selected according to the actual operating model.
- Integrations and data flows
Interfaces, ownership, sync direction, failure handling and monitoring defined before build.
- SEO and migration safeguards
URL mapping, metadata, structured data and crawl controls included when a current site is replaced.
- Quality assurance and enablement
Functional, responsive and accessibility checks plus training for the team running the store.
Who it is for
Built around the way your business actually works
The strongest fit is a commerce business where the storefront cannot be separated from data, operations and growth.
Multi-market brands
One commerce platform needs to support local content, pricing, payment methods and fulfilment without fragmenting ownership.
Hybrid business models
Consumer and company buyers need distinct journeys, while products, inventory and operations remain connected.
Integration-heavy commerce
ERP, PIM, WMS and other systems are business-critical and manual work is no longer sustainable.
Teams outgrowing the current setup
The store can sell, but releases are slow, ownership is unclear or the platform is limiting the roadmap.
Commercial value
What a strong implementation changes
The goal is not simply a new storefront. It is a commerce platform that is easier to operate, safer to change and better equipped to grow.
A clearer total cost of ownership
Platform, apps, custom code and operational work are assessed together instead of optimising one line item in isolation.
Faster, safer releases
A maintainable implementation, clear environments and tested release practices reduce friction after launch.
Better customer journeys
Design decisions connect product discovery, content, merchandising and checkout to the reasons customers buy.
A roadmap that survives launch
The backlog starts with the project and continues through measurement, iteration and new commercial priorities.
Why Growly
A Nordic team for serious commerce
Growly combines Shopify delivery with a practical understanding of ecommerce operations. We work from Finland with Nordic and international brands that value direct access to the people doing the work.
Why clients choose Growly
01
Official Shopify Plus Partner
Our current Shopify Partner Directory tier provides an externally verifiable foundation for the expertise we present.
02
150+ Shopify projects
Our experience spans new builds, migrations, B2B, POS, ERP integrations and ongoing development.
03
Strategy and implementation in one room
The people shaping the solution stay close to the people building and operating it.
04
Commercially accountable delivery
Scope, assumptions and success measures are discussed openly. Case-specific outcomes stay attached to the named case.
Selected work
View all work Selected work, real operating models
International fishing and outdoor retailHappy Angler
Three regional stores consolidated on Shopify Plus with Business Central integration.
View case study →
Design, homeware and omnichannel retailMuurla
DTC, B2B and physical retail connected through Shopify and Visma Nova.
View case study →
Wood products and international commerceCent
Four European markets brought into one Shopify setup.
View case study →
Pet retail and omnichannel commerceMurren Murkina
Online and multi-location retail rebuilt as one omnichannel operation.
View case study → Client voices
Trust is built by what happens after launch.
Working with Growly has been exceptionally smooth from the start. The team is agile, responds quickly and is available when help is needed. What we value most is that Growly does not view every question purely through code. They understand the commercial side of ecommerce and propose solutions that genuinely support sales and growth. Their technical expertise spans Shopify development, SEO and the wider commerce stack. Work that had taken our previous partner months was resolved by Santeri within hours after a few WhatsApp messages. I warmly recommend Growly. They approach our business with genuine commitment and strong professional expertise.
Google Annika Klemetti, E-Commerce Team ManagerHappy Angler
We needed a dependable partner with a deep understanding of Shopify and a genuine interest in the client’s business and specific requirements. Growly has met that need extremely well. The collaboration has been straightforward, effective and results-focused from the outset. The project stayed on plan and costs remained under control. I would gladly recommend Growly to any company planning a Shopify implementation.
Google Tuomas Aitolehti, CEOMurren Murkina Oy
We gave three Shopify agencies access and asked each for an assessment. Growly was by far the fastest to respond. We commissioned a new SEO-optimised store and the entire project was completed in five weeks. Organic visibility is developing very well. A strong recommendation.
Google Tapio Hjulberg, Ecommerce ManagerCent-listat Oy
We have worked together for several years. Communication is easy and issues are resolved very quickly. The site turned out exactly as we wanted and at a sensible cost. I recommend Growly.
Google Vesa JokinenKello ja Kulta Jokinen Oy
The project to build an online store tailored to our needs went smoothly with Growly, and we are very pleased with the result. A warm recommendation as a partner.
Google Miia KovalainenSymeres Finland Oy
During the website redesign, the team did not focus on counting hours. Instead, every item was completed together with us. A capable Shopify implementation team. Special thanks to Rasmus for his excellent attitude. Recommended.
Google Matti VilhunenMattomatti Oy
Growly delivered a versatile online store for us on a tight schedule. The team brings an entrepreneurial mindset and useful new perspectives. We have also received fast support after launch. I am happy to recommend them.
Google Maarit PihlNordic Competence Group Oy
Growly was recommended to us when we were looking for a partner to renew our online store. The collaboration has gone well and communication is easy. Santeri and Paavo keep things moving at the right pace. The journey continues with SEO and marketing.
Google Hanne Tuori-KalliokoskiTallipihan Suklaapuoti Oy
Only good things to say about Growly. The ecommerce project went exactly as it should and the result was excellent. Expertise and service 5/5.
Google Riku KeihäsniemiToive Oy
Genuine client reviews from our Google Business Profile.
Read all reviews Frequently asked questions
Questions, answered
A Shopify Plus agency helps plan, design, build, integrate and improve commerce on Shopify. For complex businesses this usually includes solution architecture, UX, theme development, apps and extensions, data migration, ERP or PIM integrations, analytics, quality assurance and post-launch development.
No. Growly is a Shopify Plus Partner, but we build and improve stores across Shopify plans. We recommend Plus only when the required capabilities, governance, scale or operating model justify it.
The cost depends on scope, integrations, migration complexity, markets and custom functionality. Growly’s tailored commerce projects typically start at approximately $23,000. Larger Shopify Plus, B2B and integration programmes can require a substantially higher investment. We define the scope and provide a clear estimate before delivery starts.
A focused Shopify project commonly takes around 8 to 12 weeks. A multi-market replatforming with integrations, B2B requirements or extensive data migration can take several months. The timeline is confirmed after discovery and depends on decision speed, data readiness and third-party dependencies.
Yes. We plan market structure, localisation, currencies, payment methods, catalogues, content ownership, integrations and operational responsibilities as one international commerce model. Country-specific tax, legal and fulfilment requirements still need suitable local expertise.
We can continue as the development and optimisation partner. The model includes a prioritised backlog, releases, technical maintenance, analytics and conversion work according to the agreed scope and service level.
Explore
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Let us discuss your project.
Tell us where the business is today and what needs to change. We will respond personally and assess whether Growly is the right partner.