Shopify B2B agency

B2B commerce built around how your customers buy

We turn account-specific pricing, payment terms, approval needs and repeat ordering into a clear buying experience. The solution connects buyers, sales teams and back-office systems instead of placing another isolated portal beside them.

Discuss your project View selected work

Nordic Shopify Plus Partner · working across all Shopify plans

150+Shopify projects delivered

300+clients

15published case studies

$327Mclient sales through stores we have built

B2B is not DTC with a login. It needs a purpose-built commercial model.

Buyer roles and company structure

Companies, locations, contacts and permissions are mapped to the way purchasing responsibility actually works.

Catalogues and negotiated pricing

Product access, price lists, quantity rules and payment terms are designed around customer segments and contracts.

Self-service without losing sales support

Reordering, order history and account management reduce routine work while sales teams keep visibility where human service matters.

ERP as part of the product

Availability, pricing, credit, orders and fulfilment status need explicit ownership and reliable data flows.

Our approach

From sales rules to a usable buying portal

Commercial
discovery

Segments, contracts, sales processes and current sources of manual work.

Companies
and roles

Account hierarchy, permissions, locations and approval requirements.

Catalogues
and pricing

Product access, price lists, terms and quantity rules.

ERP and
workflows

Ownership and data exchange for pricing, stock, orders and accounts.

Portal
development

A clear account experience for buying, reordering and support.

Pilot and
rollout

Acceptance with real customer scenarios before wider adoption.

Scope and deliverables

A delivery model built for clarity

The project starts from commercial policies and operational reality. Features are selected only after we understand the buying model.

B2B requirements model
Segments, company structures, roles, contracts, payment terms and exceptions.
Buyer experience design
Product discovery, account views, quick order, repeat order and checkout journeys.
Catalogue and pricing setup
Customer-specific access, price lists, quantity rules and market considerations.
ERP and account integration
Agreed sources of truth and synchronisation for companies, prices, stock and orders.
Sales team workflows
Visibility and handoffs between self-service buying, sales support and customer service.
Pilot, training and rollout
Real customer scenarios, internal enablement and a staged adoption plan.

Who it is for

Built around the way your business actually works

For manufacturers, wholesalers and hybrid brands whose customer relationships cannot be represented by one public price and one checkout flow.

01 · Wholesale

Manufacturers and distributors

Move repeat orders and customer-specific terms into a portal without disconnecting the ERP.

02 · Accounts

Multi-user buying organisations

Support company locations, several buyers and controlled access to commercial terms.

03 · Hybrid

B2B and DTC brands

Operate consumer and company sales on a coherent product, data and integration foundation.

04 · Efficiency

High repeat-order volume

Reduce email and spreadsheet ordering with quick order, saved information and order history.

Commercial value

What a strong implementation changes

A useful B2B portal makes buying easier for the customer and removes preventable work from sales and operations.

More customer self-service

Buyers can access relevant products, terms and order history without waiting for routine assistance.

Fewer manual errors

Structured ordering and connected data reduce rekeying between email, spreadsheets and ERP.

A consistent commercial model

Catalogues, price lists and rules are governed instead of recreated case by case.

Room for hybrid growth

B2B and DTC can evolve without maintaining disconnected commerce stacks.

Why Growly

A Nordic team for serious commerce

Growly combines B2B UX with integration expertise. We are comfortable working through the edge cases that sit between customer-facing commerce and ERP-driven operations.

Why clients choose Growly

Business process first

We model sales and operational rules before choosing the technical implementation.

Strong integration capability

ERP, PIM and logistics are treated as part of the B2B experience, not a separate technical stream.

Experience across B2B and DTC

We understand the tension between shared data and genuinely different buying journeys.

A long-term product mindset

The portal can continue through pilots, adoption work and a prioritised development roadmap.

Selected work

Selected work, real operating models

View all work

Beverage Partners Finland Shopify project

Beverage distribution and complex B2B commerceBeverage Partners Finland

A modern Shopify Plus B2B channel for a growing beverage portfolio.

Shopify PlusB2BIntegration

View case study →

Health technology and international B2BDelfin Technologies

An international professional-buying experience with customer-specific commerce.

InternationalB2BLocalisation

View case study →

Responsible fashion and wholesale commerceAarrelabel

DTC and wholesale brought together in a brand-led Shopify experience.

FashionB2BDTC

View case study →

Nordic design, wellbeing and B2BFitWood

A dedicated wholesale portal delivered alongside the DTC migration.

MigrationB2BShopify

View case study →

Client voices

Trust is built by what happens after launch.

Working with Growly has been exceptionally smooth from the start. The team is agile, responds quickly and is available when help is needed. What we value most is that Growly does not view every question purely through code. They understand the commercial side of ecommerce and propose solutions that genuinely support sales and growth. Their technical expertise spans Shopify development, SEO and the wider commerce stack. Work that had taken our previous partner months was resolved by Santeri within hours after a few WhatsApp messages. I warmly recommend Growly. They approach our business with genuine commitment and strong professional expertise.

Google

Annika Klemetti, E-Commerce Team ManagerHappy Angler

We needed a dependable partner with a deep understanding of Shopify and a genuine interest in the client’s business and specific requirements. Growly has met that need extremely well. The collaboration has been straightforward, effective and results-focused from the outset. The project stayed on plan and costs remained under control. I would gladly recommend Growly to any company planning a Shopify implementation.

Google

Tuomas Aitolehti, CEOMurren Murkina Oy

We gave three Shopify agencies access and asked each for an assessment. Growly was by far the fastest to respond. We commissioned a new SEO-optimised store and the entire project was completed in five weeks. Organic visibility is developing very well. A strong recommendation.

Google

Tapio Hjulberg, Ecommerce ManagerCent-listat Oy

We have worked together for several years. Communication is easy and issues are resolved very quickly. The site turned out exactly as we wanted and at a sensible cost. I recommend Growly.

Google

Vesa JokinenKello ja Kulta Jokinen Oy

The project to build an online store tailored to our needs went smoothly with Growly, and we are very pleased with the result. A warm recommendation as a partner.

Google

Miia KovalainenSymeres Finland Oy

During the website redesign, the team did not focus on counting hours. Instead, every item was completed together with us. A capable Shopify implementation team. Special thanks to Rasmus for his excellent attitude. Recommended.

Google

Matti VilhunenMattomatti Oy

Growly delivered a versatile online store for us on a tight schedule. The team brings an entrepreneurial mindset and useful new perspectives. We have also received fast support after launch. I am happy to recommend them.

Google

Maarit PihlNordic Competence Group Oy

Growly was recommended to us when we were looking for a partner to renew our online store. The collaboration has gone well and communication is easy. Santeri and Paavo keep things moving at the right pace. The journey continues with SEO and marketing.

Google

Hanne Tuori-KalliokoskiTallipihan Suklaapuoti Oy

Only good things to say about Growly. The ecommerce project went exactly as it should and the result was excellent. Expertise and service 5/5.

Google

Riku KeihäsniemiToive Oy

Genuine client reviews from our Google Business Profile.

Read all reviews

Frequently asked questions

Questions, answered

Yes. The right setup depends on the Shopify plan and required capabilities. Company accounts, customer-specific catalogues, pricing, payment terms and B2B checkout workflows can form the core of the solution, with custom development and integrations where justified.

They can share a commerce foundation, but the right architecture depends on markets, brands, catalogues, tax, content, operations and governance. We design the model around those requirements rather than assuming one storefront structure fits every business.

Usually yes when the source system provides suitable interfaces and data access. We define the source of truth, sync direction, timing, error handling and operational ownership for each data flow.

Yes, subject to the selected Shopify capabilities and solution design. Pricing may involve catalogues, company locations, quantity rules, payment terms or ERP-managed commercial logic.

Yes. We can design quick-order, reorder and account views around the catalogue size, buyer behaviour and operational constraints.

We recommend validating real customer scenarios, piloting with a representative buyer group, training internal teams and planning how existing ordering habits will transition.

Explore