Shopify CRO agency

Turn customer evidence into better conversion

We improve Shopify stores through analytics, customer insight, UX design and controlled experimentation. The objective is not a higher percentage at any cost, but better commercial performance across conversion, margin and customer value.

Discuss your project View selected work

Nordic Shopify Plus Partner · working across all Shopify plans

150+Shopify projects delivered

300+clients

15published case studies

$327Mclient sales through stores we have built

Conversion rate is a signal. The real goal is better business performance.

Start with evidence

Analytics, recordings, research, search behaviour and operational context reveal where customer confidence or usability breaks down.

Prioritise by value and confidence

Ideas are ranked against expected impact, evidence quality, effort and technical risk.

Test when testing is valid

Experimentation needs enough traffic, a sound hypothesis and a decision rule. Lower-volume stores use research and staged validation instead of fake certainty.

Protect revenue quality

Average order value, margin, returns and customer mix matter alongside the checkout conversion rate.

Our approach

A research-led cycle for continuous improvement

Measurement
audit

Events, funnels, attribution limits and decision-ready data.

Customer
research

Behaviour, feedback, search and purchase barriers.

Hypotheses
and priority

Evidence, expected value, effort and risk made explicit.

Design and
prototype

A clear solution to the diagnosed problem.

Implement
or experiment

Controlled delivery matched to traffic and confidence.

Learn and
repeat

Results and qualitative learning shape the next cycle.

Scope and deliverables

A delivery model built for clarity

The programme is shaped by traffic, data quality and the decisions the business needs to make. We do not promise a fixed uplift before research.

Analytics and measurement review
Critical events, funnels, segments and known limitations documented.
Expert and behavioural review
Customer journeys assessed across navigation, merchandising, product, cart and checkout.
Research synthesis
Evidence grouped into customer problems and commercial opportunities.
Prioritised hypothesis backlog
Each idea has a rationale, target behaviour, expected signal and delivery path.
Design and implementation
UX, content and Shopify development delivered together where needed.
Experiment or release analysis
Results interpreted against data quality, guardrails and business context.

Who it is for

Built around the way your business actually works

For established Shopify stores with meaningful traffic, a clear growth objective and willingness to improve the customer journey beyond surface-level tweaks.

01 · Performance

Traffic without enough revenue

Understand whether the constraint sits in demand quality, merchandising, confidence, usability or checkout.

02 · Markets

Different market performance

Separate local customer behaviour and proposition issues from shared platform problems.

03 · Complex catalogue

Discovery-heavy stores

Improve navigation, search, filtering, product comparison and decision confidence.

04 · Programme

Teams ready for continuous optimisation

Create a repeatable research, delivery and learning cycle instead of isolated redesigns.

Commercial value

What a strong implementation changes

CRO should improve the quality of decisions and the customer experience, whether a specific idea wins or loses.

A clearer view of friction

Evidence replaces opinion in discussions about what customers need.

Better use of development capacity

The roadmap favours problems with stronger commercial value and evidence.

Learning that compounds

Research and experiments create reusable knowledge about customers and propositions.

Growth beyond one metric

Conversion is assessed with order value, margin, returns and customer quality where data allows.

Why Growly

A Nordic team for serious commerce

Growly can research, design and implement within the same Shopify context. This shortens the distance between an insight and a production-quality improvement.

Why clients choose Growly

Shopify-native delivery

Recommendations account for theme architecture, apps, checkout boundaries and release risk.

Research before opinion

We connect quantitative and qualitative evidence before prescribing solutions.

Commercial guardrails

Revenue quality and customer value remain visible alongside conversion rate.

Implementation included

Winning ideas do not stop at a slide deck. We can design, build and release them.

Selected work

Selected work, real operating models

View all work

Sustainable fashion and international DTCHalla Halla

A migration and storefront redesign followed by 38% conversion growth.

CROMigrationUX

View case study →

Wood products and international commerceCent

Technical SEO and a clearer buying experience across European markets.

SEOInternationalUX

View case study →

Fashion and international DTCToive

A clearer, faster storefront built around product discovery.

UXShopifyConversion

View case study →

Sustainable fashion and product traceabilityLovia

Product provenance turned into a useful discovery and trust experience.

StorytellingDiscoveryFashion

View case study →

Client voices

Trust is built by what happens after launch.

Working with Growly has been exceptionally smooth from the start. The team is agile, responds quickly and is available when help is needed. What we value most is that Growly does not view every question purely through code. They understand the commercial side of ecommerce and propose solutions that genuinely support sales and growth. Their technical expertise spans Shopify development, SEO and the wider commerce stack. Work that had taken our previous partner months was resolved by Santeri within hours after a few WhatsApp messages. I warmly recommend Growly. They approach our business with genuine commitment and strong professional expertise.

Google

Annika Klemetti, E-Commerce Team ManagerHappy Angler

We needed a dependable partner with a deep understanding of Shopify and a genuine interest in the client’s business and specific requirements. Growly has met that need extremely well. The collaboration has been straightforward, effective and results-focused from the outset. The project stayed on plan and costs remained under control. I would gladly recommend Growly to any company planning a Shopify implementation.

Google

Tuomas Aitolehti, CEOMurren Murkina Oy

We gave three Shopify agencies access and asked each for an assessment. Growly was by far the fastest to respond. We commissioned a new SEO-optimised store and the entire project was completed in five weeks. Organic visibility is developing very well. A strong recommendation.

Google

Tapio Hjulberg, Ecommerce ManagerCent-listat Oy

We have worked together for several years. Communication is easy and issues are resolved very quickly. The site turned out exactly as we wanted and at a sensible cost. I recommend Growly.

Google

Vesa JokinenKello ja Kulta Jokinen Oy

The project to build an online store tailored to our needs went smoothly with Growly, and we are very pleased with the result. A warm recommendation as a partner.

Google

Miia KovalainenSymeres Finland Oy

During the website redesign, the team did not focus on counting hours. Instead, every item was completed together with us. A capable Shopify implementation team. Special thanks to Rasmus for his excellent attitude. Recommended.

Google

Matti VilhunenMattomatti Oy

Growly delivered a versatile online store for us on a tight schedule. The team brings an entrepreneurial mindset and useful new perspectives. We have also received fast support after launch. I am happy to recommend them.

Google

Maarit PihlNordic Competence Group Oy

Growly was recommended to us when we were looking for a partner to renew our online store. The collaboration has gone well and communication is easy. Santeri and Paavo keep things moving at the right pace. The journey continues with SEO and marketing.

Google

Hanne Tuori-KalliokoskiTallipihan Suklaapuoti Oy

Only good things to say about Growly. The ecommerce project went exactly as it should and the result was excellent. Expertise and service 5/5.

Google

Riku KeihäsniemiToive Oy

Genuine client reviews from our Google Business Profile.

Read all reviews

Frequently asked questions

Questions, answered

Shopify CRO is the structured improvement of customer journeys using analytics, research, UX, content, development and, where valid, experimentation. It covers the whole path from landing and discovery to product evaluation, cart, checkout and repeat purchase.

No responsible CRO partner can guarantee a specific uplift before research and implementation. Results depend on traffic quality, proposition, pricing, customer demand, data quality and the problems discovered.

Yes. A useful controlled experiment needs adequate sample size and a decision rule. When traffic is lower, we use research, usability evidence and staged releases rather than forcing an underpowered test.

Metrics depend on the objective. They may include purchase conversion, add-to-cart progression, average order value, revenue per session, margin, returns, repeat purchase and key journey completion.

It can. Growly can cover research, design, Shopify development, QA and release, which keeps feasibility and implementation quality connected to the original hypothesis.

Both are possible. An audit creates a prioritised starting point. An ongoing programme is more suitable when the store has enough opportunity and capacity for continuous research and delivery.

Explore