Background
Toive is a Finnish fashion brand formerly known as Riva Clothing. Its established customer community and values-led identity created a strong foundation for a wider rebrand and a new digital storefront.
Challenge
The WooCommerce store had become slower and harder to maintain as the business grew. Content updates required technical support, while the buying journey introduced unnecessary friction and did not fully support the rebrand.
Delivery
We migrated products, categories and core content into a rebuilt Shopify store. The visual design supports the Toive identity, and the mobile buying journey was simplified around clearer product discovery and checkout progression. The content model was designed for internal ownership and future localisation.
Impact
The new storefront is faster, more dependable and easier for the team to operate. Its scalable Shopify foundation supports ongoing optimisation and expansion into additional markets without another platform rebuild.
Only good things to say about Growly. The ecommerce project went exactly as it should and the result was excellent. Expertise and service 5/5.
Riku Keihäsniemi, Founder, Toive