SEM (search engine marketing) clearly explained

Do you want to increase your company's visibility and get more customers online? Then you should explore the world of SEM, or Search Engine Marketing, more commonly known as search engine marketing.

What does SEM mean?

SEM (Search Engine Marketing) is a digital marketing strategy focused on reaching customers through search engines, especially Google, the world's most used search engine.

Search engine marketing allows potential customers to be reached online when they are actually looking for a product or service, or information about it. This makes SEMs an effective tool for increasing the company's Google visibility, increasing web traffic and, of course, driving sales.

Everyone from local service providers to international online stores can benefit from SEMs in the form of increased discoverability and customer base.

SEO + SEA = HERE

SEM (search engine marketing) consists of two distinct subdivisions, which are SEO (search engine optimization) and SEA (search term advertising). Together, SEO and SEA form SEM, which in practice is a set of ways to increase a company's visibility on Google.

SEO (Search Engine Optimization)

SEO (search engine optimization) is an important part of SEM. With SEO, the discoverability of a website in Google is improved organically, that is, without advertising.

This is done by optimizing a company's home page or online store to be user-friendly for the customer and in line with search engine requirements, which usually means making technical, structural and content changes to the web pages.

SEO usually takes at least a few months to gain visibility, making it a longer term digital marketing strategy.

However, SEO results are often more stable and longer-lasting than those of SEA, as a website has “earned” its place among Google's first search results in the form of a well-functioning website and high-quality, customer-friendly content.

With proper optimization, over time, the company will be able to achieve constant visibility in search engines and gain traffic to the website without spending resources on advertising at any time.

SEA (Search Engine Advertising)

In SEA, i.e. search term advertising the opposite is paid for ad space on Google's search results pages. in which case the company's ad appears in search results before organic search results.

Advertising is carried out Google Ads tool with the help of.

SEA is also an important part of SEM, as it is a very effective way to increase the visibility of the company online and quickly get more visitors to the website and/or the online store.

Keyword advertising reaches a lot of customers much faster than search engine optimization. It also makes it possible for a company to find keywords on the first page of Google where it would otherwise be difficult, slow or unlikely for a web page to gain visibility simply by optimizing the site.

SEA can therefore perform better than SEO when the targeted keyword has a huge amount of searches and competition in organic search results, or when the web page is new.

SEM reaches the right customers at the right time

Done correctly SEM is effective way increase visibility On Google and reach potential customers at the right time that is, when they are ready to buy or when they are looking for information about a product or service.

SEO, which is a long-term strategy, can be used to improve the discoverability of a company by keywords targeted in search engines and to get more visitors to websites without investing a cent in advertising.

Get instant visibility with SEA On Google ranking ahead of organic SEO search results, and paying for this to the search engine.

In order for your business to get the most out of SEM, you need to choose both SEO and SEA the right keywords, create attractive ads, target and optimize campaigns as well as optimize your website for search engines and conversions.