Facebook and Instagram advertising
Our process
The Process section briefly explains how your Shopify ecommerce project progresses from start to finish.
A successful e-commerce project begins with a thorough mapping. We want to understand your business objectives, target groups and current systems so that we can build a solution that supports and scales with your business. Based on the departure meeting and analysis, we draw up a clear plan with schedules and budgets.
Based on the information we collect, our designers outline user paths, the shopping experience, and the visual identity of the store. The goal is to create a layout and structure that serves the needs of both your customers and your business and makes buying hassle-free.
Our developers implement a planned Shopify store, manage app and ERP connections, and ensure that payment methods, logistics, and other systems work seamlessly together. We will thoroughly test the deal and finalise the details before publication.
After the release, the work continues with constant optimization. We track analytics, user paths and conversions in real time and make improvements based on data. Our marketing team can help launch campaigns and A/B tests to ensure that the store evolves and remains competitive in the long term.
Our process
The Process section briefly explains how the Shopify integration progresses from start to finish.
We explain the objectives, current systems and integration needs. Based on the survey, we make a clear project plan with schedules and cost estimates.
We design data flows, integration points, and ensure that the user experience and business processes remain intact.
We implement integrations with systems interfaces (e.g. ERP, cash register system, PIM) and we test that products, orders and stock balances are updated correctly.
We monitor performance, make improvements based on data, and provide ongoing support and development, just as we do with ecommerce projects
Our process
The Process section briefly explains how the Google advertising process works.
We start by analyzing your existing Google Ads account or creating a new one. We explain your business objectives, target groups and competitive situation.
We define advertising goals (sales, leads, brand visibility) and select the appropriate campaign types (Search, Shopping, Display, YouTube). We build a list of keywords and ad groups.
We create ads, launch campaigns and set budgets. We monitor results daily, make changes to quotes and remove ineffective keywords.
We report campaign results clearly: see click-through rates, conversions, and ROAS. We propose new measures (e.g. remarketing campaigns, feed optimization) and ensure that your advertising remains effective.
Our process
We begin by analyzing your current Meta advertising (if any) and your business objectives. We put together key metrics to measure campaign success.
We select ad types (feed, Stories, Reels, dynamic product and lead campaigns), define target audiences and budgets, and create ad messages and concepts.
We publish campaigns, make sure Pixel and conversion events work, and test different combinations of images, text, and targeting.
We monitor results daily, make budget and allocation adjustments and report clearly. We are constantly recommending new measures, such as expanding lookalike groups or cross-sell campaigns.
Our process
We start with a technical and content audit to determine the current status of your site. We conduct keyword research and competitor analysis to know where there is the most potential.
We develop a strategy that covers technical measures (site structure, download speed, meta data), content development (keyword articles, product descriptions), and external link building.
We optimize the structure of the site, write new content and update existing texts. If necessary, we will build a blog or guide that will bring visitors with important keywords.
We track site rankings, traffic, and conversions using analytics. We react to algorithm changes, conduct A/B tests and update strategy to ensure that our search results rankings continue to rise over the long term.
Leading brands in their industries trust on Growly
Why Choose Growly as a Meta Advertising Partner?
Grow your business with targeted META advertising
B2B Shopify Online Store
Targeted B2B solutions
Shopify isn't just for consumer shopping, it's also great for B2B sales. We build wholesale portals where your business customers can log in, see customer-specific prices and place orders easily. Customer groups, tiered discounts and special offers are managed on a single platform.
Whether you're a retailer, wholesaler, or business, we tailor Shopify to meet your B2B needs and streamline order management so you can focus on building relationships.
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Frequently Asked Questions
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Facebook and Instagram advertising — the power of social media
Social media has changed the way we communicate and shop. Facebook and Instagram continue to be the leading channels where people spend time and get inspired. Meta advertising (formerly Facebook Ads) allows you to reach these people in a variety of ad formats, from images and videos to dynamic product feeds, Stories and Reels videos, and leaderboards. One of the strengths of the platform is its precise targeting: you can target ads based on users' age, location, interests, life events and purchasing behavior.
The effectiveness of Facebook and Instagram advertising is based on the use of data. The Pixel and Conversions API collect information about what visitors do on your site, view products, add to cart or buy. With this information, you can build remarketing campaigns that remind customers of a missed purchase, as well as lookalike audiences where you can find new customers from users similar to existing buyers. Dynamic product campaigns, on the other hand, present the user with exactly the products that he has previously been interested in, which significantly increases the conversion rate.
Successful META advertising is more than just the right keywords and images, it requires constant optimization and testing. Even a small change in the text, image, and call-to-action of an ad can affect the outcome of the campaign. Splitting a budget between different campaigns and audiences requires analysis and the courage to try something new. In addition, social media advertising works best when it is integrated with the rest of your marketing: SEO, Google advertising, and email marketing. This ensures that your message reaches the customer across multiple channels and creates a cohesive brand experience.
Growly offers a comprehensive service for META advertising. We design strategy, create creative content, install Pixel and conversion tracking, and optimize campaigns based on data. We report clearly and suggest next steps to keep your advertising productive and scale with your business. Whether your goal is to increase e-commerce sales, gain leads, or increase brand awareness, Facebook and Instagram advertising is the channel where you succeed when done right.
Facebook and Instagram advertising — the power of social media
Social media has changed the way we communicate and shop. Facebook and Instagram continue to be the leading channels where people spend time and get inspired. Meta advertising (formerly Facebook Ads) allows you to reach these people in a variety of ad formats, from images and videos to dynamic product feeds, Stories and Reels videos, and leaderboards. One of the strengths of the platform is its precise targeting: you can target ads based on users' age, location, interests, life events and purchasing behavior.
The effectiveness of Facebook and Instagram advertising is based on the use of data. The Pixel and Conversions API collect information about what visitors do on your site, view products, add to cart or buy. With this information, you can build remarketing campaigns that remind customers of a missed purchase, as well as lookalike audiences where you can find new customers from users similar to existing buyers. Dynamic product campaigns, on the other hand, present the user with exactly the products that he has previously been interested in, which significantly increases the conversion rate.
Successful META advertising is more than just the right keywords and images, it requires constant optimization and testing. Even a small change in the text, image, and call-to-action of an ad can affect the outcome of the campaign. Splitting a budget between different campaigns and audiences requires analysis and the courage to try something new. In addition, social media advertising works best when it is integrated with the rest of your marketing: SEO, Google advertising, and email marketing. This ensures that your message reaches the customer across multiple channels and creates a cohesive brand experience.
Growly offers a comprehensive service for META advertising. We design strategy, create creative content, install Pixel and conversion tracking, and optimize campaigns based on data. We report clearly and suggest next steps to keep your advertising productive and scale with your business. Whether your goal is to increase e-commerce sales, gain leads, or increase brand awareness, Facebook and Instagram advertising is the channel where you succeed when done right.
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