Facebook and Instagram advertising

Ota yhteyttä
Facebook and Instagram advertising puts your brand where your customers spend their time. We design targeted campaigns that reach the right people at the right time, whether it's to acquire new customers, increase sales, or increase brand awareness
Why choose us?
01
We design the target groups and campaign structure for META advertising together with you. We use both interest and lookalike audiences as well as remarketing.
02
Our team produces promotional images and videos that attract attention and match your brand. Stories, Reels, carousels and dynamic product catalogs.
03
We measure conversions with Facebook Pixel, test ad versions and targeting, and continuously optimize budgets so that every euro is spent efficiently.
04
We help with Pixel installations, catalog feed construction, and automation. We report the results clearly and continually suggest improvements.

Our process

The Process section briefly explains how your Shopify ecommerce project progresses from start to finish.

01

We begin by analyzing your current Meta advertising (if any) and your business objectives. We put together the key metrics to measure the success of the campaign.

02

We select ad types (feed, Stories, Reels, dynamic product and lead campaigns), define target audiences and budgets, and create ad messages and concepts.

03

We publish campaigns, make sure Pixel and conversion events work, and test different combinations of images, text, and targeting.

04

We monitor results daily, make budget and allocation adjustments and report clearly. We are constantly recommending new measures, such as expanding lookalike groups or cross-sell campaigns.

Leading brands in their industries trust on Growly

Why Choose Growly as a Meta Advertising Partner?

By choosing Growly as your partner, you get a team of experts in Meta advertising that knows the algorithms of social media and the power of creative content. We map out your business goals, set a budget and build an advertising structure that supports sales and customer acquisition. We take care of installing Pixel and conversion events, as well as synchronizing dynamic product catalogs with your online store. During campaigns, we monitor the data daily and make the necessary optimizations so that the results are constantly improved.

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Grow your business with targeted META advertising

Facebook and Instagram offer extensive targeting possibilities: you can reach people based on their interests, demographics and behavior. Dynamic product campaigns show the user exactly the products they have previously shown interest in, which improves conversion and increases the average purchase. Whether your business is in the B2C or B2B arena, we help you build profitable advertising that scales with your business.

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Explore our projects

Cent - Modernization of e-commerce and the possibility of internationalization connected the Finnish and Swedish markets seamlessly
Cent Brand Store is a well-known Finnish specialty store in wood products, which has established itself as a pioneer in interior wood. Based at the Kalajoki plant, the company manufactures high-quality moldings, panels and sauna and terrace products from Finnish wood using the most modern production technology in the industry. With the international growth, there was a need to unify the technical infrastructure of e-commerce and streamline operational processes.
Shopify Online Store
Shopify integration
Hakukoneoptimointi (SEO)
Growly partners with Beverage Partners Finland to promote modern B2B e-commerce
Growly begins a large-scale development cooperation with Beverage Partners Finland. The goal is to implement a modern B2B ecommerce into the Shopify ecosystem. The new platform integrates with Microsoft Dynamics 365 Business Central ERP and Akeneo PIM product data management.
B2B implementation
Shopify Online Store
Platform migration
Shopify integration
Toive – Switching from WooCommerce to Shopify Took E-commerce to the Next Level
Growing apparel brand Toive switched its platform from WooCommerce to Shopify, while improving both conversions and usability.
Shopify Online Store
Platform migration
Kaiko Clothing – Theme Overhaul That Increased Conversions by 45%
Kaiko revamped its outdated Shopify theme with Growly. The result is 45% better conversions and a significantly better customer experience.
Shopify Online Store
Klaviyo
Conversion Optimization
Fitwood — From WooCommerce to Shopify and a dedicated B2B portal for business customers
Fitwood moved from WooCommerce to Shopify, while building a new consumer store and a separate B2B portal for business customers.
Shopify Online Store
B2B implementation
Platform migration
Conversion Optimization
Delfin Technologies – International B2B E-commerce on Shopify
Delfin Technologies built a completely new international B2B online store on the Shopify platform, as a total solution without the previous ecommerce base.
Shopify Online Store
B2B implementation
Conversion Optimization
Puustjärvi – Shopify Overhaul for E-commerce and Brick-and-Mortar Store
Puustjärvi Kello & Kulta moved from Netit to Shopify. Now both the online store and the cash register system of the brick-and-mortar store work seamlessly and modernly.
Platform migration
Shopify Online Store
Shopify POS
Kure — Shopify online store and Shopify POS for the native design advocate
Kure moved from Shuriken to Shopify. The focus of the revamp was a seamless e-commerce and brick-and-mortar experience, visuals and efficient management.
Platform migration
Shopify Online Store
Shopify POS
Halla Halla – From WooCommerce to Shopify with 38% Growth in Conversions
Halla Halla moved from WooCommerce due to serious technical issues with Shopify. The new, modern store immediately brought 38% growth in conversions and stability to the business.
Platform migration
Shopify Online Store
Conversion Optimization
Lovia — Shopify's online store for the pioneer of responsible fashion
Lovia moved from WooCommerce to Shopify. At the heart of the new online store are the brand's strong values, visual identity and unique transparency elements.
Shopify Online Store
Platform migration
Conversion Optimization
Aarrelabel — Shopify ecommerce and B2B portal for responsible clothing manufacturers
Aarrelabel moved from WooCommerce to Shopify. At the same time, we built a versatile B2B solution that serves business customers seamlessly.
B2B implementation
Shopify Online Store
Platform migration
Admescope — Shopify Online Store to support customer contact in drug research
Admescope got the Shopify online store, which acts as a smooth gateway for customers, complementing an already existing website and making it easier to get in touch.
Shopify Online Store
B2B implementation
See more
FAQ

Frequently Asked Questions

What makes Shopify a good ecommerce platform?

What is the difference between Facebook and Instagram advertising?

Both platforms are part of the Meta ecosystem and ads are managed from the same Ads Manager tool. Differences include placements (e.g. Instagram Stories, Reels) and user profiles.

How big a budget do you need to set aside?

The budget depends on the goals and target audience. You can get started even with a small budget, which can be increased when the campaign proves profitable.

How does remarketing work in META advertising?

Remarketing allows you to show ads to people who have visited your site or bought your product. For this you will need Facebook Pixel installed in your online store.

What are lookalike audiences?

Lookalike audiences are based on your existing customer groups or site visitors. Meta looks for similar profiles, which expands the potential customer base.

Is there a need for other tracking tools besides Pixel?

Pixel is a basic requirement. In addition, the Conversions API (CAPI) can be used to improve monitoring and data reliability.

How quickly do I see results?

Often the first lessons are learned as early as a couple of weeks after the launch of the campaign. Meta advertising works most effectively when it is optimized for at least 3-6 months.

Can I boost posts instead of Ads Manager?

Boosting is a quick way to reach your audience, but Ads Manager offers more targeting options, optimization, and tracking, which is why we recommend creating campaigns through it.

Is META advertising suitable for B2B companies?

Yes. Targets allow you to reach decision makers and direct them to leaderboard or content marketing. Facebook and Instagram advertising are also effective in supporting B2B sales.

Success belongs to brands that have the courage to grow. We will help with that.

Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.

Shall we start cooperation?

Contact us

Tell us about your goals, and together we will find solutions to achieve them.

You can contact us directly by phone, email or contact form. Contact does not bind you to anything.

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Santeri Turunen
Toimitusjohtaja

Facebook and Instagram advertising — the power of social media

Social media has changed the way we communicate and shop. Facebook and Instagram continue to be the leading channels where people spend time and get inspired. Meta advertising (formerly Facebook Ads) allows you to reach these people in a variety of ad formats, from images and videos to dynamic product feeds, Stories and Reels videos, and leaderboards. One of the strengths of the platform is its precise targeting: you can target ads based on users' age, location, interests, life events and purchasing behavior.

The effectiveness of Facebook and Instagram advertising is based on the use of data. The Pixel and Conversions API collect information about what visitors do on your site, view products, add to cart or buy. With this information, you can build remarketing campaigns that remind customers of a missed purchase, as well as lookalike audiences where you can find new customers from users similar to existing buyers. Dynamic product campaigns, on the other hand, present the user with exactly the products that he has previously been interested in, which significantly increases the conversion rate.

Successful META advertising is more than just the right keywords and images, it requires constant optimization and testing. Even a small change in the text, image, and call-to-action of an ad can affect the outcome of the campaign. Splitting a budget between different campaigns and audiences requires analysis and the courage to try something new. In addition, social media advertising works best when it is integrated with the rest of your marketing: SEO, Google advertising, and email marketing. This ensures that your message reaches the customer across multiple channels and creates a cohesive brand experience.

Growly offers a comprehensive service for META advertising. We design strategy, create creative content, install Pixel and conversion tracking, and optimize campaigns based on data. We report clearly and suggest next steps to keep your advertising productive and scale with your business. Whether your goal is to increase e-commerce sales, gain leads, or increase brand awareness, Facebook and Instagram advertising is the channel where you succeed when done right.

Facebook and Instagram advertising — the power of social media

Social media has changed the way we communicate and shop. Facebook and Instagram continue to be the leading channels where people spend time and get inspired. Meta advertising (formerly Facebook Ads) allows you to reach these people in a variety of ad formats, from images and videos to dynamic product feeds, Stories and Reels videos, and leaderboards. One of the strengths of the platform is its precise targeting: you can target ads based on users' age, location, interests, life events and purchasing behavior.

The effectiveness of Facebook and Instagram advertising is based on the use of data. The Pixel and Conversions API collect information about what visitors do on your site, view products, add to cart or buy. With this information, you can build remarketing campaigns that remind customers of a missed purchase, as well as lookalike audiences where you can find new customers from users similar to existing buyers. Dynamic product campaigns, on the other hand, present the user with exactly the products that he has previously been interested in, which significantly increases the conversion rate.

Successful META advertising is more than just the right keywords and images, it requires constant optimization and testing. Even a small change in the text, image, and call-to-action of an ad can affect the outcome of the campaign. Splitting a budget between different campaigns and audiences requires analysis and the courage to try something new. In addition, social media advertising works best when it is integrated with the rest of your marketing: SEO, Google advertising, and email marketing. This ensures that your message reaches the customer across multiple channels and creates a cohesive brand experience.

Growly offers a comprehensive service for META advertising. We design strategy, create creative content, install Pixel and conversion tracking, and optimize campaigns based on data. We report clearly and suggest next steps to keep your advertising productive and scale with your business. Whether your goal is to increase e-commerce sales, gain leads, or increase brand awareness, Facebook and Instagram advertising is the channel where you succeed when done right.

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