Search Engine Optimization (SEO)

Search engine optimization ensures that your online store is found when customers search for your products or services. We analyze search behavior, select the right keywords and optimize content, page structures and technical factors so that search engines understand your site and reward it with better rankings. We improve site load speed, mobile-friendliness and URL structures, fix crawls, and take care of the use of structured data. We also create relevant content for your target audience and improve existing texts. SEO is an investment that pays off in the long run. Our goal is to grow organic traffic sustainably and bring new customers to your online store without paid advertising.
Why choose us?
01
We conduct keyword and competitor analyses and monitor changes in SERP results so that our measures are fact-based and deliver measurable results.
02
We optimize the site's code, structure, and content, and help produce new search engine-friendly articles and product descriptions.
03
We combine SEO with ecommerce conversion optimization to ensure that your Shopify site structures and theme solutions support search engine requirements.
04
SEO is not a one-time project. We will monitor the results, report them regularly and develop a strategy together with you.

Our process

The Process section briefly explains how your Shopify ecommerce project progresses from start to finish.

01

A successful e-commerce project begins with a thorough mapping. We want to understand your business objectives, target groups and current systems so that we can build a solution that supports and scales with your business. Based on the departure meeting and analysis, we draw up a clear plan with schedules and budgets.

02

Based on the information we collect, our designers outline user paths, the shopping experience, and the visual identity of the store. The goal is to create a layout and structure that serves the needs of both your customers and your business and makes buying hassle-free.

03

Our developers implement a planned Shopify store, manage app and ERP connections, and ensure that payment methods, logistics, and other systems work seamlessly together. We will thoroughly test the deal and finalise the details before publication.

04

After the release, the work continues with constant optimization. We track analytics, user paths and conversions in real time and make improvements based on data. Our marketing team can help launch campaigns and A/B tests to ensure that the store evolves and remains competitive in the long term.

Our process

The Process section briefly explains how the Shopify integration progresses from start to finish.

01

We explain the objectives, current systems and integration needs. Based on the survey, we make a clear project plan with schedules and cost estimates.

02

We design data flows, integration points, and ensure that the user experience and business processes remain intact.

03

We implement integrations with systems interfaces (e.g. ERP, cash register system, PIM) and we test that products, orders and stock balances are updated correctly.

04

We monitor performance, make improvements based on data, and provide ongoing support and development, just as we do with ecommerce projects

Our process

The Process section briefly explains how the Google advertising process works.

01

We start by analyzing your existing Google Ads account or creating a new one. We explain your business objectives, target groups and competitive situation.

02

We define advertising goals (sales, leads, brand visibility) and select the appropriate campaign types (Search, Shopping, Display, YouTube). We build a list of keywords and ad groups.

03

We create ads, launch campaigns and set budgets. We monitor results daily, make changes to quotes and remove ineffective keywords.

04

We report campaign results clearly: see click-through rates, conversions, and ROAS. We propose new measures (e.g. remarketing campaigns, feed optimization) and ensure that your advertising remains effective.

Our process

01

We begin by analyzing your current Meta advertising (if any) and your business objectives. We put together key metrics to measure campaign success.

02

We select ad types (feed, Stories, Reels, dynamic product and lead campaigns), define target audiences and budgets, and create ad messages and concepts.

03

We publish campaigns, make sure Pixel and conversion events work, and test different combinations of images, text, and targeting.

04

We monitor results daily, make budget and allocation adjustments and report clearly. We are constantly recommending new measures, such as expanding lookalike groups or cross-sell campaigns.

Our process

01

We start with a technical and content audit to determine the current status of your site. We conduct keyword research and competitor analysis to know where there is the most potential.

02

We develop a strategy that covers technical measures (site structure, download speed, meta data), content development (keyword articles, product descriptions), and external link building.

03

We optimize the structure of the site, write new content and update existing texts. If necessary, we will build a blog or guide that will bring visitors with important keywords.

04

We track site rankings, traffic, and conversions using analytics. We react to algorithm changes, conduct A/B tests and update strategy to ensure that our search results rankings continue to rise over the long term.

Leading brands in their industries trust on Growly

Why Choose Growly as your SEO Partner?

Growly brings a combination of strategic planning and technical execution to SEO. We start with a comprehensive audit and keyword research, on the basis of which we draw up a clear roadmap. We improve the technical performance of the site, take care of the structure of the content and help build quality links. We report on progress transparently so you know what stage the project is at and what to do next. We are a partner committed to long-term development, not just individual optimizations.

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Better visibility in search engines brings new customers

When your site ranks higher in search results, you reach customers who are about to buy without paid advertising. Well-done SEO also improves the user experience: a clear structure, fast loading and relevant content help the visitor find what they are looking for and return to your site again. With us, you get a comprehensive SEO partnership where technical optimization, content creation and analytics go hand in hand.

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B2B Shopify Online Store

Targeted B2B solutions

Shopify isn't just for consumer shopping, it's also great for B2B sales. We build wholesale portals where your business customers can log in, see customer-specific prices and place orders easily. Customer groups, tiered discounts and special offers are managed on a single platform.

Whether you're a retailer, wholesaler, or business, we tailor Shopify to meet your B2B needs and streamline order management so you can focus on building relationships.

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Explore our projects

Admescope — Shopify Online Store to support customer contact in drug research
Admescope got the Shopify online store, which acts as a smooth gateway for customers, complementing an already existing website and making it easier to get in touch.
Shopify Online Store
B2B implementation
Aarrelabel — Shopify ecommerce and B2B portal for responsible clothing manufacturers
Aarrelabel moved from WooCommerce to Shopify. At the same time, we built a versatile B2B solution that serves business customers seamlessly.
B2B implementation
Shopify Online Store
Platform migration
Kure — Shopify online store and Shopify POS for the native design advocate
Kure moved from Shuriken to Shopify. The focus of the revamp was a seamless e-commerce and brick-and-mortar experience, visuals and efficient management.
Platform migration
Shopify Online Store
Shopify POS
Lovia — Shopify's online store for the pioneer of responsible fashion
Lovia moved from WooCommerce to Shopify. At the heart of the new online store are the brand's strong values, visual identity and unique transparency elements.
Shopify Online Store
Platform migration
Conversion Optimization
Fitwood — From WooCommerce to Shopify and a dedicated B2B portal for business customers
Fitwood moved from WooCommerce to Shopify, while building a new consumer store and a separate B2B portal for business customers.
Shopify Online Store
B2B implementation
Platform migration
Conversion Optimization
Puustjärvi – Shopify Overhaul for E-commerce and Brick-and-Mortar Store
Puustjärvi Kello & Kulta moved from Netit to Shopify. Now both the online store and the cash register system of the brick-and-mortar store work seamlessly and modernly.
Platform migration
Shopify Online Store
Delfin Technologies – International B2B E-commerce on Shopify
Delfin Technologies built a completely new international B2B online store on the Shopify platform, as a total solution without the previous ecommerce base.
Shopify Online Store
B2B implementation
Conversion Optimization
Halla Halla – From WooCommerce to Shopify with 38% Growth in Conversions
Halla Halla moved from WooCommerce due to serious technical issues with Shopify. The new, modern store immediately brought 38% growth in conversions and stability to the business.
Platform migration
Shopify Online Store
Conversion Optimization
Kaiko Clothing – Theme Overhaul That Increased Conversions by 45%
Kaiko revamped its outdated Shopify theme with Growly. The result is 45% better conversions and a significantly better customer experience.
Shopify Online Store
Klaviyo
Conversion Optimization
Toive – Switching from WooCommerce to Shopify Took E-commerce to the Next Level
Growing apparel brand Toive switched its platform from WooCommerce to Shopify, while improving both conversions and usability.
Shopify Online Store
Platform migration
See more
FAQ

Frequently Asked Questions

What makes Shopify a good ecommerce platform?

How is SEO different from SEM advertising?

SEO focuses on organic search visibility, while SEM (Search Engine Marketing) refers to paid advertising like Google Ads. Both can be used in parallel.

How long does it take to see results?

SEO is a long-term process. The first improvements can be seen in a few months, but significant increases in investment usually require six to 12 months of regular work.

Why is content important in SEO?

Search engines judge the relevance and quality of a site based on its content. High-quality, keyword-based content that benefits the user is the most important investment factor.

What is technical SEO?

Technical SEO covers optimizations for site structure, code, and performance — for example, site speed, mobile friendliness, URL structure, and internal links.

How do external links affect investments?

High quality backlinks tell search engines that your site is trusted. They improve the authority and rankings of the site, as long as the links are relevant and natural.

Can SEO be done without a blog?

A blog is not mandatory, but it gives the opportunity to regularly publish fresh content and reach for new keywords. The online store can also benefit from guides and product reviews.

What are meta titles and meta descriptions?

They are HTML elements that describe the content of a page. The meta title is an important ranking factor and appears as a click-through link in search results; the meta description affects the click-through rate and tells the user why to open the page.

After SEO, do you need to do something?

Yes. Search algorithms are constantly evolving and competition is growing. Therefore, SEO requires monitoring, updates and the creation of new content even after optimization.

Success belongs to brands that have the courage to grow. We will help with that.

Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.

Shall we start cooperation?

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Search Engine Optimization — Key to Organic Growth

Search engines are the most significant source of traffic for many online stores and business websites. When a potential customer searches for products or services, they type a search phrase into Google — and you want your business to appear as high as possible in the results. Search engine optimization (SEO) is the process of developing the structure, content, and reliability of a website so that search engines value it as relevant and of high quality. SEO is not a quick trick, but a long-term development project whose results last and grow over time.

Technical basis in order. Search engines pay attention to how easily their robots are able to crawl your site. Therefore, the site should load quickly, be mobile-optimized, and contain a clear hierarchy of headers, links, and URL structures. Security (HTTPS), the presence of a sitemap and error correction also fall under technical optimization.

Content is king. Online store product descriptions, blog articles, how-to's, and category description texts provide an opportunity to use keywords that are important to your target audience in a natural way. Search engines reward pages that answer user questions and provide valuable information. Quality content also builds brand credibility and engages visitors.

Links and authority. External links are like recommendations on the web — they tell search engines that your site is trusted and that it is a valuable resource. Links can be obtained through partners, media and bloggers, for example. Also, internal linking, in which you direct your visitors from one topic to another, helps search engines understand the structure of your site and strengthen important pages.

Measure and develop constantly. The power of search engine optimization is reflected in rankings, organic traffic volume, and conversions. Use analytics and tracking tools (Google Search Console, Google Analytics) to see what keywords visitors arrive through and how they behave on the site. Based on this information, you can refine your strategy and discover new opportunities for growth.

Growly's SEO services cover the entire process: audit, strategy, execution, and ongoing monitoring. We will tailor the plan to fit your business and budget, and focus on seeing investment and organic traffic rise over the long term. When done right, SEO is one of the most productive ways of marketing — it brings quality visitors to your store and supports the effectiveness of your entire marketing.

Search Engine Optimization — Key to Organic Growth

Search engines are the most significant source of traffic for many online stores and business websites. When a potential customer searches for products or services, they type a search phrase into Google — and you want your business to appear as high as possible in the results. Search engine optimization (SEO) is the process of developing the structure, content, and reliability of a website so that search engines value it as relevant and of high quality. SEO is not a quick trick, but a long-term development project whose results last and grow over time.

Technical basis in order. Search engines pay attention to how easily their robots are able to crawl your site. Therefore, the site should load quickly, be mobile-optimized, and contain a clear hierarchy of headers, links, and URL structures. Security (HTTPS), the presence of a sitemap and error correction also fall under technical optimization.

Content is king. Online store product descriptions, blog articles, how-to's, and category description texts provide an opportunity to use keywords that are important to your target audience in a natural way. Search engines reward pages that answer user questions and provide valuable information. Quality content also builds brand credibility and engages visitors.

Links and authority. External links are like recommendations on the web — they tell search engines that your site is trusted and that it is a valuable resource. Links can be obtained through partners, media and bloggers, for example. Also, internal linking, in which you direct your visitors from one topic to another, helps search engines understand the structure of your site and strengthen important pages.

Measure and develop constantly. The power of search engine optimization is reflected in rankings, organic traffic volume, and conversions. Use analytics and tracking tools (Google Search Console, Google Analytics) to see what keywords visitors arrive through and how they behave on the site. Based on this information, you can refine your strategy and discover new opportunities for growth.

Growly's SEO services cover the entire process: audit, strategy, execution, and ongoing monitoring. We will tailor the plan to fit your business and budget, and focus on seeing investment and organic traffic rise over the long term. When done right, SEO is one of the most productive ways of marketing — it brings quality visitors to your store and supports the effectiveness of your entire marketing.

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