Email Marketing

Ota yhteyttä
Email marketing creates a direct connection with your customers. It is one of the most cost-effective ways to increase customer loyalty and increase sales. We design targeted, personalized campaigns that reach the right customers at the right time. We build automated campaign paths—welcome, reactivation, and cart rejection messages—that engage customers and improve conversions. We monitor performance in real time, test message content, and make sure that every submission delivers as much value as possible.
Why choose us?
01
We divide your customers into segments based on purchasing behavior, interests and lifecycle. This is how messages hit the right spot and conversions increase.
02
We create newsletters and vending machines that look like your brand, where the content adapts to the preferences of the recipient.
03
We integrate email as part of broader marketing, such as Google and Meta campaigns and ecommerce automations, so that your messages support each other.
04
We track open, click and conversion rates, perform A/B tests and report results regularly. We develop campaigns based on data.

Our process

The Process section briefly explains how your Shopify ecommerce project progresses from start to finish.

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Leading brands in their industries trust on Growly

Why Choose Growly as Your Email Marketing Partner?

By choosing Growly as your partner, you get email marketing professionals who know both content strategy and technical platforms. We take care of email tools (e.g. Klaviyo, Mailchimp) from integration into your online store, we build data feeds (product and customer data) and design automations. We create tested delivery rhythms and segmentation criteria so that messages reach your customers at the right time. We train your team to use the tools and support you all the way.

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Increase sales with targeted email marketing

Personalised newsletters, behavioural automation and dynamic product recommendations significantly increase click-through and buy probability. When you connect email marketing to a loyalty program, you can reward loyal customers, reactivate them, and increase your average purchase. This is how email transforms from individual campaigns into a strategic customer path tool.

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Explore our projects

Cent - Modernization of e-commerce and the possibility of internationalization connected the Finnish and Swedish markets seamlessly
Cent Brand Store is a well-known Finnish specialty store in wood products, which has established itself as a pioneer in interior wood. Based at the Kalajoki plant, the company manufactures high-quality moldings, panels and sauna and terrace products from Finnish wood using the most modern production technology in the industry. With the international growth, there was a need to unify the technical infrastructure of e-commerce and streamline operational processes.
Shopify Online Store
Shopify integration
Hakukoneoptimointi (SEO)
Growly partners with Beverage Partners Finland to promote modern B2B e-commerce
Growly begins a large-scale development cooperation with Beverage Partners Finland. The goal is to implement a modern B2B ecommerce into the Shopify ecosystem. The new platform integrates with Microsoft Dynamics 365 Business Central ERP and Akeneo PIM product data management.
B2B implementation
Shopify Online Store
Platform migration
Shopify integration
Toive – Switching from WooCommerce to Shopify Took E-commerce to the Next Level
Growing apparel brand Toive switched its platform from WooCommerce to Shopify, while improving both conversions and usability.
Shopify Online Store
Platform migration
Kaiko Clothing – Theme Overhaul That Increased Conversions by 45%
Kaiko revamped its outdated Shopify theme with Growly. The result is 45% better conversions and a significantly better customer experience.
Shopify Online Store
Klaviyo
Conversion Optimization
Fitwood — From WooCommerce to Shopify and a dedicated B2B portal for business customers
Fitwood moved from WooCommerce to Shopify, while building a new consumer store and a separate B2B portal for business customers.
Shopify Online Store
B2B implementation
Platform migration
Conversion Optimization
Delfin Technologies – International B2B E-commerce on Shopify
Delfin Technologies built a completely new international B2B online store on the Shopify platform, as a total solution without the previous ecommerce base.
Shopify Online Store
B2B implementation
Conversion Optimization
Puustjärvi – Shopify Overhaul for E-commerce and Brick-and-Mortar Store
Puustjärvi Kello & Kulta moved from Netit to Shopify. Now both the online store and the cash register system of the brick-and-mortar store work seamlessly and modernly.
Platform migration
Shopify Online Store
Shopify POS
Kure — Shopify online store and Shopify POS for the native design advocate
Kure moved from Shuriken to Shopify. The focus of the revamp was a seamless e-commerce and brick-and-mortar experience, visuals and efficient management.
Platform migration
Shopify Online Store
Shopify POS
Halla Halla – From WooCommerce to Shopify with 38% Growth in Conversions
Halla Halla moved from WooCommerce due to serious technical issues with Shopify. The new, modern store immediately brought 38% growth in conversions and stability to the business.
Platform migration
Shopify Online Store
Conversion Optimization
Lovia — Shopify's online store for the pioneer of responsible fashion
Lovia moved from WooCommerce to Shopify. At the heart of the new online store are the brand's strong values, visual identity and unique transparency elements.
Shopify Online Store
Platform migration
Conversion Optimization
Aarrelabel — Shopify ecommerce and B2B portal for responsible clothing manufacturers
Aarrelabel moved from WooCommerce to Shopify. At the same time, we built a versatile B2B solution that serves business customers seamlessly.
B2B implementation
Shopify Online Store
Platform migration
Admescope — Shopify Online Store to support customer contact in drug research
Admescope got the Shopify online store, which acts as a smooth gateway for customers, complementing an already existing website and making it easier to get in touch.
Shopify Online Store
B2B implementation
See more
FAQ

Frequently Asked Questions

What makes Shopify a good ecommerce platform?

Why is email marketing effective?

Email reaches the customer directly and enables personalized communication. It's a cost-effective way to build customer loyalty and drive traffic to your online store.

How is email marketing different from a newsletter?

Newsletters are one form of email marketing. A broad email strategy also includes automation (welcome messages, abandoned cart reminders), segmentation, and personalized campaigns.

Which automations should I use?

The most common automation is welcome kits, cart rejection reminders, birthday messages, and reactivation campaigns. We help you choose the right automation for your business.

How often should I send a newsletter?

Shipping frequency depends on your product and customer path. A message posted too often can annoy, too rarely sent forget your brand. We test the appropriate rhythm based on the data.

How to ensure deliverability of messages?

We use DKIM and SPF records, establish good listing practices, and segmentation to avoid spam labels. Content is designed to be attractive and relevant.

How does email marketing integrate with the Shopify store?

An email tool (e.g. Klaviyo) is combined with Shopify, and order information, purchase history, and browsing behavior are migrated to automations. This allows messages to be accurately personalized.

What is typical ROI for email marketing?

Email marketing is one of the best revenue channels; with the right kind of segmentation and automation, ROI can be many times higher than the euro invested.

Can you train my team to use the email tool?

Yes. We offer training on the chosen email platform as well as best practices so that your team can maintain and develop campaigns themselves.

Success belongs to brands that have the courage to grow. We will help with that.

Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.

Shall we start cooperation?

Contact us

Tell us about your goals, and together we will find solutions to achieve them.

You can contact us directly by phone, email or contact form. Contact does not bind you to anything.

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Santeri Turunen
Toimitusjohtaja

Email marketing — a powerful and personal tool for growing your online store

Email marketing is one of the oldest forms of digital marketing, but it is still extremely effective — the reason is personality. When a message arrives directly in the customer's inbox at the right time and contains content that interests them, the opportunity for a purchase increases. Research suggests that email ROI is often better than in other channels because the messages are based on the customer's own behavior and interest.

Segmentation and personalization. Every client is different, so one-size-fits-all messages don't work. By segmenting recipients (for example, new customers, active buyers, and dormant customers) and tailoring content to their needs, you can significantly improve your open and click-through rates. With dynamic product recommendations and behavioural automation chains, you can provide each buyer with a product or offer that is right for them.

Automation frees up time. When traditional newsletters require manual labor, automations run in the background around the clock. The Welcome Series instantly welcomes new subscribers and tells the story of your brand. Shopping cart rejection automation reminds potential customers of a missed purchase and often recoups up to tens of percent of lost orders. Reactivation messages, in turn, attract attention if the client has been inactive for a long time.

Measurement and optimization. It's easy to measure the effectiveness of email marketing — open and click-through rates, conversions, and purchase amounts tell you directly how your campaigns work. By experimenting with different titles, submission dates, and content, you'll find the combinations that work best. By combining email data with ecommerce analytics, you can see how email affects your overall sales and lifecycle value.

Integration with other channels. Email works best as part of a broader marketing package. When a customer sees your brand in ads such as Google or Meta, and then receives a personalized offer in an email, the memory footprint is strengthened and the willingness to buy increases. In addition, email marketing supports SEO: when you share new blog content or guide in newsletters, site traffic and engagement increase.

Growly's email marketing service combines strategy, content and technology. We design segments, automations and campaigns, produce message content that suits your brand, and track results. We tailor the solution to your business needs — whether you're just starting out in an online store or a big brand looking to boost its marketing. When done correctly, email marketing is one of the most profitable ways to increase sales and build long-term customer relationships.

Email marketing — a powerful and personal tool for growing your online store

Email marketing is one of the oldest forms of digital marketing, but it is still extremely effective — the reason is personality. When a message arrives directly in the customer's inbox at the right time and contains content that interests them, the opportunity for a purchase increases. Research suggests that email ROI is often better than in other channels because the messages are based on the customer's own behavior and interest.

Segmentation and personalization. Every client is different, so one-size-fits-all messages don't work. By segmenting recipients (for example, new customers, active buyers, and dormant customers) and tailoring content to their needs, you can significantly improve your open and click-through rates. With dynamic product recommendations and behavioural automation chains, you can provide each buyer with a product or offer that is right for them.

Automation frees up time. When traditional newsletters require manual labor, automations run in the background around the clock. The Welcome Series instantly welcomes new subscribers and tells the story of your brand. Shopping cart rejection automation reminds potential customers of a missed purchase and often recoups up to tens of percent of lost orders. Reactivation messages, in turn, attract attention if the client has been inactive for a long time.

Measurement and optimization. It's easy to measure the effectiveness of email marketing — open and click-through rates, conversions, and purchase amounts tell you directly how your campaigns work. By experimenting with different titles, submission dates, and content, you'll find the combinations that work best. By combining email data with ecommerce analytics, you can see how email affects your overall sales and lifecycle value.

Integration with other channels. Email works best as part of a broader marketing package. When a customer sees your brand in ads such as Google or Meta, and then receives a personalized offer in an email, the memory footprint is strengthened and the willingness to buy increases. In addition, email marketing supports SEO: when you share new blog content or guide in newsletters, site traffic and engagement increase.

Growly's email marketing service combines strategy, content and technology. We design segments, automations and campaigns, produce message content that suits your brand, and track results. We tailor the solution to your business needs — whether you're just starting out in an online store or a big brand looking to boost its marketing. When done correctly, email marketing is one of the most profitable ways to increase sales and build long-term customer relationships.

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