Email Marketing
Our process
The Process section briefly explains how your Shopify ecommerce project progresses from start to finish.
A successful e-commerce project begins with a thorough mapping. We want to understand your business objectives, target groups and current systems so that we can build a solution that supports and scales with your business. Based on the departure meeting and analysis, we draw up a clear plan with schedules and budgets.
Based on the information we collect, our designers outline user paths, the shopping experience, and the visual identity of the store. The goal is to create a layout and structure that serves the needs of both your customers and your business and makes buying hassle-free.
Our developers implement a planned Shopify store, manage app and ERP connections, and ensure that payment methods, logistics, and other systems work seamlessly together. We will thoroughly test the deal and finalise the details before publication.
After the release, the work continues with constant optimization. We track analytics, user paths and conversions in real time and make improvements based on data. Our marketing team can help launch campaigns and A/B tests to ensure that the store evolves and remains competitive in the long term.
Our process
The Process section briefly explains how the Shopify integration progresses from start to finish.
We explain the objectives, current systems and integration needs. Based on the survey, we make a clear project plan with schedules and cost estimates.
We design data flows, integration points, and ensure that the user experience and business processes remain intact.
We implement integrations with systems interfaces (e.g. ERP, cash register system, PIM) and we test that products, orders and stock balances are updated correctly.
We monitor performance, make improvements based on data, and provide ongoing support and development, just as we do with ecommerce projects
Our process
The Process section briefly explains how the Google advertising process works.
We start by analyzing your existing Google Ads account or creating a new one. We explain your business objectives, target groups and competitive situation.
We define advertising goals (sales, leads, brand visibility) and select the appropriate campaign types (Search, Shopping, Display, YouTube). We build a list of keywords and ad groups.
We create ads, launch campaigns and set budgets. We monitor results daily, make changes to quotes and remove ineffective keywords.
We report campaign results clearly: see click-through rates, conversions, and ROAS. We propose new measures (e.g. remarketing campaigns, feed optimization) and ensure that your advertising remains effective.
Our process
We begin by analyzing your current Meta advertising (if any) and your business objectives. We put together key metrics to measure campaign success.
We select ad types (feed, Stories, Reels, dynamic product and lead campaigns), define target audiences and budgets, and create ad messages and concepts.
We publish campaigns, make sure Pixel and conversion events work, and test different combinations of images, text, and targeting.
We monitor results daily, make budget and allocation adjustments and report clearly. We are constantly recommending new measures, such as expanding lookalike groups or cross-sell campaigns.
Our process
We start with a technical and content audit to determine the current status of your site. We conduct keyword research and competitor analysis to know where there is the most potential.
We develop a strategy that covers technical measures (site structure, download speed, meta data), content development (keyword articles, product descriptions), and external link building.
We optimize the structure of the site, write new content and update existing texts. If necessary, we will build a blog or guide that will bring visitors with important keywords.
We track site rankings, traffic, and conversions using analytics. We react to algorithm changes, conduct A/B tests and update strategy to ensure that our search results rankings continue to rise over the long term.
Leading brands in their industries trust on Growly
Why Choose Growly as Your Email Marketing Partner?
Increase sales with targeted email marketing
B2B Shopify Online Store
Targeted B2B solutions
Shopify isn't just for consumer shopping, it's also great for B2B sales. We build wholesale portals where your business customers can log in, see customer-specific prices and place orders easily. Customer groups, tiered discounts and special offers are managed on a single platform.
Whether you're a retailer, wholesaler, or business, we tailor Shopify to meet your B2B needs and streamline order management so you can focus on building relationships.
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Frequently Asked Questions
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Email marketing — a powerful and personal tool for growing your online store
Email marketing is one of the oldest forms of digital marketing, but it is still extremely effective — the reason is personality. When a message arrives directly in the customer's inbox at the right time and contains content that interests them, the opportunity for a purchase increases. Research suggests that email ROI is often better than in other channels because the messages are based on the customer's own behavior and interest.
Segmentation and personalization. Every client is different, so one-size-fits-all messages don't work. By segmenting recipients (for example, new customers, active buyers, and dormant customers) and tailoring content to their needs, you can significantly improve your open and click-through rates. With dynamic product recommendations and behavioural automation chains, you can provide each buyer with a product or offer that is right for them.
Automation frees up time. When traditional newsletters require manual labor, automations run in the background around the clock. The Welcome Series instantly welcomes new subscribers and tells the story of your brand. Shopping cart rejection automation reminds potential customers of a missed purchase and often recoups up to tens of percent of lost orders. Reactivation messages, in turn, attract attention if the client has been inactive for a long time.
Measurement and optimization. It's easy to measure the effectiveness of email marketing — open and click-through rates, conversions, and purchase amounts tell you directly how your campaigns work. By experimenting with different titles, submission dates, and content, you'll find the combinations that work best. By combining email data with ecommerce analytics, you can see how email affects your overall sales and lifecycle value.
Integration with other channels. Email works best as part of a broader marketing package. When a customer sees your brand in ads such as Google or Meta, and then receives a personalized offer in an email, the memory footprint is strengthened and the willingness to buy increases. In addition, email marketing supports SEO: when you share new blog content or guide in newsletters, site traffic and engagement increase.
Growly's email marketing service combines strategy, content and technology. We design segments, automations and campaigns, produce message content that suits your brand, and track results. We tailor the solution to your business needs — whether you're just starting out in an online store or a big brand looking to boost its marketing. When done correctly, email marketing is one of the most profitable ways to increase sales and build long-term customer relationships.
Email marketing — a powerful and personal tool for growing your online store
Email marketing is one of the oldest forms of digital marketing, but it is still extremely effective — the reason is personality. When a message arrives directly in the customer's inbox at the right time and contains content that interests them, the opportunity for a purchase increases. Research suggests that email ROI is often better than in other channels because the messages are based on the customer's own behavior and interest.
Segmentation and personalization. Every client is different, so one-size-fits-all messages don't work. By segmenting recipients (for example, new customers, active buyers, and dormant customers) and tailoring content to their needs, you can significantly improve your open and click-through rates. With dynamic product recommendations and behavioural automation chains, you can provide each buyer with a product or offer that is right for them.
Automation frees up time. When traditional newsletters require manual labor, automations run in the background around the clock. The Welcome Series instantly welcomes new subscribers and tells the story of your brand. Shopping cart rejection automation reminds potential customers of a missed purchase and often recoups up to tens of percent of lost orders. Reactivation messages, in turn, attract attention if the client has been inactive for a long time.
Measurement and optimization. It's easy to measure the effectiveness of email marketing — open and click-through rates, conversions, and purchase amounts tell you directly how your campaigns work. By experimenting with different titles, submission dates, and content, you'll find the combinations that work best. By combining email data with ecommerce analytics, you can see how email affects your overall sales and lifecycle value.
Integration with other channels. Email works best as part of a broader marketing package. When a customer sees your brand in ads such as Google or Meta, and then receives a personalized offer in an email, the memory footprint is strengthened and the willingness to buy increases. In addition, email marketing supports SEO: when you share new blog content or guide in newsletters, site traffic and engagement increase.
Growly's email marketing service combines strategy, content and technology. We design segments, automations and campaigns, produce message content that suits your brand, and track results. We tailor the solution to your business needs — whether you're just starting out in an online store or a big brand looking to boost its marketing. When done correctly, email marketing is one of the most profitable ways to increase sales and build long-term customer relationships.
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