Background
Beverage Partners Finland is a major Finnish beverage importer and distributor within the Danish Hans Just Group. Its customers include restaurants, hotels, bars and retailers, and its catalogue covers hundreds of alcoholic and non-alcoholic products.
The company wanted to bring ordering, customer-specific pricing and product information into a modern B2B experience that could support a multi-company group structure.
Challenge
Each customer has a contract price list, creating hundreds of thousands of price rows that cannot be maintained manually. Regulated beverage sales also require continuous licence validation.
The solution needed to account for deposits, sales units, delivery-based payment capture, intercompany settlement and Akeneo product data. Every integration flow had to be resilient enough to prevent missing or duplicate orders.
Delivery
We designed a custom Shopify Plus storefront connected to three Microsoft Dynamics 365 Business Central environments and Akeneo PIM. Professional buyers received quick-order tools, order history and reordering, credit and balance information, delivery-date selection, invoice payment and custom OIDC authentication.
More than 500,000 customer-specific price rows synchronise from Business Central, with change detection limiting updates to changed records. Customer licences are validated automatically, orders split to the correct group company at line level and webhook-based processing sends them to the ERP within seconds. Idempotency, validation, retries and repair tools make exceptions visible and recoverable.
Impact
The ordering flow from catalogue and contract pricing through delivery and settlement is substantially automated. Buyers can assemble large orders quickly and see the commercial information relevant to their account.
The architecture supports additional customers, products, price lists and group companies without changing the core integration model.
Collaboration with Growly was active and smooth from the beginning. Changes that emerged during the project were handled quickly and flexibly, with solutions developed together. The team demonstrated strong expertise and a high level of service throughout a long project. We are pleased with the collaboration and feel we chose the right partner for this complex operation.
Patrick Jones, CEO, Beverage Partners Finland