Background
Murren Murkina serves dog and cat owners through four stores in the Helsinki region and an established online store. Its specialist range, knowledgeable service and Murren Lauma loyalty programme are central to the brand.
As the company developed into a stronger omnichannel retailer, the storefront needed to represent real store availability and connect loyalty, merchandising and fulfilment more coherently.
Challenge
Metafield-based inventory figures were delayed and unreliable. Customers could not see which store held a product, whether click and collect was possible or whether an item was supplied to order. The loyalty programme was also disconnected from the online checkout.
Search lacked relevance and personalisation, member prices appeared too late in the journey, frozen products required special fulfilment logic and technical SEO needed attention.
Delivery
We built a Storefront API integration that retrieves inventory for each physical location and presents availability on product pages. Findify AI powers search, collection merchandising and recommendations.
A Shopify Plus Checkout UI Extension brings Murren Lauma into checkout, while member pricing is visible throughout the storefront. Frozen products are recognised automatically, and structured data includes LocalBusiness information for all four stores.
Impact
Customers can make informed choices between delivery and store collection using current location availability. Loyalty pricing and membership are visible during the buying journey, search is more relevant and fulfilment restrictions are handled before an order becomes a problem.
The result gives the retail team a more dependable Shopify foundation across online and physical channels.
We needed a dependable partner with a deep understanding of Shopify and a genuine interest in our business and its specific requirements. Growly met that need extremely well. The work was straightforward, effective and results-focused, the project stayed on plan and costs remained under control.
Tuomas Aitolehti, CEO, Murren Murkina Oy