Background
Cent Brand Store specialises in Finnish wood products, including mouldings, panels, sauna products and decking. Operations cover Finland, Sweden, Germany and Austria. The ecommerce experience and international operating model both needed modernisation.
Challenge
Sweden ran on a separate Shopify instance while the other markets shared another. Orders were transferred manually into Visma Nova, introducing unnecessary work and error risk. Technical SEO issues included incomplete structured data, incorrect hreflang signals, missing breadcrumbs and slow page delivery.
Delivery
We designed and built a new responsive Shopify theme and a product calculator for quantities sold by length and package. Technical SEO work covered structured data, hreflang, breadcrumbs, redirects, canonicals and Core Web Vitals.
The Swedish store was consolidated into the shared instance, and a SOAP integration now transfers orders to Visma Nova with the required units, discounts, freight and customer notes.
Impact
All four markets can now be managed through one Shopify operation. Automated order transfer removed repetitive work, the new experience is faster and easier to use, and the technical foundation supports both organic discovery and future market expansion.
We assessed three Shopify agencies and Growly was by far the fastest to respond. The new SEO-optimised store was completed in five weeks. I value Growly’s fast, straightforward and expert approach to solving problems and supporting our revenue goals. A strong recommendation.
Tapio Hjulberg, Ecommerce Manager, Cent Brand Store