Shopify Plus - Comprehensive Guide: Who is Shopify Plus suitable for and what benefits does it offer?

Shopify Plus - Comprehensive Guide: Who is Shopify Plus suitable for and what benefits does it offer?

Shopify Plus is the premium version of the Shopify ecommerce platform, designed specifically for the needs of large online stores and businesses. It offers broader features, better scalability, and support compared to standard Shopify. In this article, we'll take a look at what Shopify Plus is, who it's right for, and why it might be the right solution for your business.

What is Shopify Plus?

Shopify Plus is a version of the Shopify platform aimed at fast-growing businesses and big brands. It provides specialized tools and support to help manage higher sales volumes and broader product catalogs. Shopify Plus customers have access to many unique features, including more advanced custom integrations and high-level customer support.

The Shopify Plus platform also provides the scalability needed for high-volume online shopping. It is an ideal solution for companies that want to expand their operations quickly and who need a stable and reliable platform to support their business. Shopify Plus customers have access to powerful tools like Shopify Flow, Launchpad and Shopify Scriptsthat make it possible to automate various business processes and manage campaigns. The Shopify Flow tool was previously only available to Plus users, but it's now also part of the standard Shopify plan, so Shopify Plus also offers many other unique features.

Who is Shopify Plus suitable for?

Shopify Plus is aimed specifically at medium and large businesses that need concentrated support, scalability, and customizable solutions to run their online store. It is an excellent choice for the following companies:

• Fast-growing brands: If your online store's sales have grown significantly and you're exceeding the limits of a normal Shopify business, Shopify Plus is a natural step to the next level.
• Businesses that need adaptability: Shopify Plus offers a lot of possibilities for integrations and customizations to fully adapt your online store to your business needs.
• International online stores: Plus features support multi-trade features, multiple currencies and language versions, making international sales easier.
• B2B online stores: Shopify Plus also supports B2B commerce, making it a great choice for wholesale-focused businesses that want to provide their customers with customized shopping experiences and a wholesale channel.

Shopify Plus vs Shopify - what are the differences?

Although Shopify and Shopify Plus are based on the same platform, Shopify Plus offers many features that are not available in standard Shopify tiers. Here are some of the main differences:

• Costs: Shopify Plus is more expensive than normal Shopify, but it offers a lot of added value in return. Plus users pay a fixed monthly fee or a percentage of sales.
• Scalability and reliability: Shopify Plus is designed to scale to massive sales volumes and support businesses that need outstanding reliability.
• Custom integrations and apps: Plus users will have the opportunity to access more advanced APIs and integration tools that allow for broader customization of the online store.
• Launchpad and Shopify Scripts: Shopify Plus offers Launchpad, which allows you to automatically schedule and manage large campaigns and sales events. Use Shopify Scripts to customize your shopping experience, such as the checkout process and discounts.
• Support services and experts: Shopify Plus customers have their own account manager and have access to Shopify Plus Partner expert services that support business growth.

Shopify Plus Features

Shopify Plus offers a lot of unique features, the most important of which are:

• Organizational settings: Manage Shopify Plus stores from one place, including billing, store management, users, and analytics. This helps companies manage multiple stores and keep everything under control in one place.
• Special applications and channels: Shopify Plus stores can use specific Shopify apps, such as B2B Channel, Wholesale Channel, Launchpad, and ShopifyQL Memo. These applications provide additional tools and features that make it easier to manage large sales volumes and optimize marketing.
• API Resources: Shopify Plus supports higher API request volumes and specific resources such as Gift Card and MultiPass functionality. Multipass allows for a simple login that facilitates the customer experience.
• Unlimited Personnel Accounts: The Shopify Plus plan includes an unlimited number of staff accounts, so you can grow your staff at no additional cost. This is especially important for companies that have multiple teams working in different areas of e-commerce.
• Permissions: Shopify Plus offers more extensive access settings that allow you to more accurately control staff activities. For example, you can specify what specific actions each staff member can perform, such as access to cash flow management or access to certain applications.
• Additional stores: Shopify Plus supports nine additional stores for international commerce and separate markets. Additional stores make it possible to take into account the needs of different market areas and use localized version bases, thereby improving the customer experience.
• Test shops: Unlimited number of test shops for development purposes. Test stores are a great tool for testing new features and themes before they are released in the live store.
• Themes: Ability to add up to 100 themes to your Shopify account, test new themes, and keep seasonal versions. This is especially useful for companies that want to customize the look of their store according to the seasons.
• Shopify POS Pro: The first 20 POS Pro locations are included in the Shopify Plus plan. Shopify POS Pro is a solution that enables seamless sales in in-store environments and unifies ecommerce and brick-and-mortar stores into a single entity.
• Places of business: Supports adding up to 200 locations for inventory management and order fulfillment from different locations. This makes it possible to effectively manage several points of sale and warehouse locations.
• International markets: Shopify Plus supports up to 50 markets, which you can add at any time. You can effectively manage different markets from one place, making it easier to handle the tax, currency and payment requirements of different countries.
• Shopify Plus Partner Program: Access to the Shopify Plus Partner Network, which provides expert services to support your growing business. The Partner Program consists of Shopify certified experts who provide support in areas such as marketing, integrations, and customizations.

Why Choose Shopify Plus?

Shopify Plus offers many benefits to businesses that are ready to take their business to the next level:

• High quality customer support: Shopify Plus customers get 24/7 customer support, as well as a dedicated account manager to help resolve any issues. This is especially important for large companies that need prompt and expert support in various areas of their business.
• Advanced analytics tools: Shopify Plus provides more in-depth analytics tools to help you understand customer activity and optimization opportunities. For example, you can analyze the purchasing behavior of customers, the effectiveness of marketing campaigns and the popularity of a product range.
• Customizability and brand management: The Plus version allows you to fully customize the look and functionality of the store, so that the online store can fully meet the brand and needs of the company. With Shopify Scripts, you can customize the checkout experience and offer personalized discounts and promotions to your customers.
• Scalability and reliability: Shopify Plus is built to withstand big sales spikes, such as promotions and sales. Shopify Plus stores also run smoothly during Black Friday and other major promotions, when traffic volumes can increase significantly.
• B2B Sales Support: Shopify Plus enables you to support B2B sales, so you can offer wholesale customers your own pricing models, payment methods, and order processing.
• Opportunities for international sales: With multi-store features and local payment methods, Shopify Plus is an ideal choice for businesses looking to expand their sales to international markets.

Finally - Is Shopify Plus right for you?

Shopify Plus is an excellent choice if your company's online store has grown so large that restrictions on the standard Shopify level are starting to hamper your operations. It is also ideal if you need special support and customizations to provide customers with the best possible shopping experience.

Shopify Plus offers advanced features to help you manage large sales volumes and customize your store to your brand's needs. Whether it's international expansion, supporting B2B sales, or managing multiple stores, Shopify Plus is a powerful and versatile solution for a growing business.

If you're interested in finding out how Shopify Plus could help your business, check out Our Shopify ecommerce solutions or contact us to talk more with our experts.