Shopify Plus - Comprehensive Guide: Who is Shopify Plus suitable for and what benefits does it offer?

Introduction: what is Shopify Plus?

Shopify is one of the most well-known ecommerce platforms in the world, and its basic and advanced versions are enough for most SMEs. For larger businesses and fast-growing brands, there's a dedicated version, Shopify Plus. It is a fully maintained, enterprise-grade ecommerce platform designed to manage high sales volumes and complex business needs. Shopify Plus is ideal for businesses that typically generate more than $60,000 in monthly revenue or over $1 million in annual revenue and need multi-store solutions, large-scale automation, and customized support.

Shopify Plus vs Shopify: Key Differences

La livelli basicali e avanzate di Shopify ha un numero limitato di account utente, rapporti e app. In addition to basic features, Shopify Plus offers features specifically designed for enterprise-level merchants. Below are listed the main differences:

‍Organization-Level Dashboard

Shopify Plus merchants have a single organization-level dashboard that lets you manage multiple stores, users, and permissions. Dashboard provides tools such as Shopify Flow for the construction of automated workflows, Utentimoduli di gestione di accesso; and Storesmodulo per gestire più tradi da un singolo vista. This saves time and makes it easier to operate a multi-store compared to having each store separate.

Aplicaciones especiales y APIs

Shopify Plus gives you access to advanced Shopify apps and Plus partner apps, such as To the Wholesale channel, Launchpad and Script Editor toolkit. Plus customers also receive a higher number of API calls (REST and GraphQL), enabling flexible integrations with third-party systems and customized applications.

Customizable checkout page

Basic users have limited access to the Checkout page, but Shopify Plus gives you full access checkout.liquidto the file, and Shopify Feature Functionalities. This allows the company to customize the checkout process to match its brand, add personalized campaigns and test different versions to improve the conversion of the payment interface. According to Shopify's own statistics, Shop Pay instant checkout increases conversions by up to 50% compared to guest checkout.

Support for the Launch team and Merchant Success

Shopify Plus Customers Get Dedicated Launch team a team that helps with trade migration projects, strategy planning, and implementation of customized solutions. Addition Merchant Success Program .

Unlimited staff and extensive access

Unlike the Basic and Advanced plans, where the number of user accounts is limited, Shopify Plus allows for an unlimited number of staff accounts. In addition, Plus offers more specific levels of law that allow you to control what each team member sees and can do. This improves security and process management in large organizations.

Expansion stores and internationalization

The Shopify Plus plan includes nine free ones in addition to the main store expansion store Stores that allow you to localize your store to different countries or segments. It's especially helpful for brands that sell internationally. Shopify says businesses can activate sales in more than 150 countries and easily localize their offerings from a single platform. In the same context, Plus also offers multi-channel sales opportunities such as omnichannel power (synchronization of online store and stone foot), social selling (selling on social media channels) and Wholesale/B2B Sales Channel.

Shopify Plus benefits for businesses

Shopify Plus offers a wide range of benefits that make enterprise-level commerce easier:

• Un plataforma centralizada: Plus, it allows you to control all your trading from one place. O empresa puede sincronizar salas, inventario, traffico de pagamento e gestión de cliente por mesmo sistema.
• Extensibility and Headless Support: A merchant can use ready-made Shopify themes or build a fully headless implementation on top of Shopify's API layer. In addition, the platform is built to scale without limits — for example, plus stores have processed more than 10,000 checkout transactions per minute with no bandwidth limits.
• Top performance: Shopify claims to offer the world's best conversion rate through a checkout process, fast load times and 99.99% uptime during the biggest campaigns of the year.
• Sicurezza integrato: The platform includes a PCI-compliant payment service, data encryption, and advanced fraud and bot protection.
• Automated workflows: Shopify Flow enables automation for things like inventory alerts, marketing emails, and customer service processes.
• Advanced analytics and reporting tools: Plus provides organization-level reporting and integrated analytics to track trade performance and marketing ROI.
• R&D innovation and a wide ecosystem: Shopify updates its products more than 100 times every six months, and with more than 4,500 engineers, constantly offers new features. In addition, there are thousands of applications and partners available that can tailor the solution to your needs.
• Low cost of ownership: Shopify Plus claims that its total cost (TCO) is 33% better than its competitors on average. Automation, API integrations, and centralized management reduce development costs and accelerate project execution.

Shopify Plus Price & Cost (2025)

Shopify Plus is priced based on company-specific consultations, but the starting price is around US$2,000 per month. Additionally, depending on the company's revenue, Shopify Plus customers typically incur a transaction fee of 0.15% per transaction — significantly less than the basic and advanced tiers, where fees range from 0.5 to 5%. In addition to the main store, the price includes nine expansion stores, as well as Shopify POS Pro for all locations.

What other costs are worth considering?

• Fee di brokering di pagamento: If you use a third-party payment service, Shopify charges an additional 0.15% fee per transaction.
• Aplicaciones y integraciones: Special applications and additional integrations may incur licensing or development costs. For example, building B2B portals often requires Shopify Functions development and custom applications.
• Ontwikkeling en consultie: While Shopify Plus is a “plug and play” style, large companies often need consultants and developers to implement integrations, theme customizations, and automation.

Who is Shopify Plus suitable for?

Shopify Plus isn't for everyone. It is best suited for the following situations:

• Large online stores and enterprise customers: If your online store's revenue exceeds $1M per year or there are a lot of transactions in your store, Plus offers scalability, performance, and support.
• Companies with multiple stores or markets: Extension stores and multilingualism facilitate international growth. For example, if you want to offer the Finnish and English versions to different countries, you can manage them from a single dashboard.
• B2B Merchants: Shopify Plus includes a dedicated wholesale channel and B2B contract management that enables customized pricing and ordering processes for wholesale customers.
• Brands that need a customized checkout process: Checkout.liquid file editing and Shopify Functions enable a fully personalized checkout experience.
• Companies looking to invest in automation and integrations: Shopify Flow and extensive APIs support for complex workflows and third-party systems.

When is Shopify Plus not necessary?

If you're a start-up online retailer or a medium-sized business with a single storefront, Shopify Basic or Advanced is likely to be more cost-effective. With these plans, you can create an online store, manage products, make discounts, optimize SEO, and grow your business without the extra cost of a Plus plan.

Summary and next steps

Shopify Plus is a powerful solution for businesses that need a scalable, secure, and multi-channel ecommerce platform. It offers an unlimited number of users, multi-store capability, an advanced checkout experience, extensive automation tools, and priority support. With over 99.99% uptime and an ecosystem of thousands of apps, Shopify Plus is ready to support the growth of your business worldwide.

If you're wondering if Shopify Plus is the right solution for your business, contact the Growly team. Specializing in Shopify online shopping, we help you assess your needs and implement an online store that scales for international growth. You can also check out our other articles such as Set up a Shopify online store, Shopify Pricing — The Complete Guide to 2025 and What is a digital agency? that deepens the themes of setting up and marketing an online store.