Kaiko Clothing – Theme Overhaul That Increased Conversions by 45%
Solutions we implemented
Background
Kaiko Clothing is a domestic clothing brand known for its responsibility, strong visuals and rapid growth. Kaiko has gained significant prominence in the Finnish fashion scene, and in 2025 it was awarded in the category “Fighter of the Year” at Digital Commerce Finland's eCom Summit & Awards. The brand has grown impressively, and its online store is an important part of the cornerstone of the business.
subpoena
The old theme no longer served the growing brand
Kaiko contacted Growly in a situation where the Shopify online store was no longer supporting the company's growth. The theme they used was outdated and full of tweaks that had been done over the years using various apps and add-ons.
As a result, the structure of the online store had begun to resemble a house of cards, even small changes were difficult to make without breaking something. The brand needed an online store that was fast, reliable and genuinely conversion-proof.
Outturn
New Shopify Theme, Conversion Optimization, and Redundant App Trimming
Growly implemented a comprehensive overhaul for Kaiko, building the online store from the ground up on the new Shopify theme.
We designed the theme to match the Kaiko brand and optimized the interface for both mobile and desktop use. At the same time, we did conversion optimization and went through all the applications that were in use, especially those that had previously been deployed just for the purpose of modifying the layout.
In the new theme, most of these applications were able to be replaced with native solutions, which made the whole thing lighter and faster.
Benefits
45% better conversions and peak usability
With the reform, Kaiko's online store not only got a new visual look, it also became more technically stable, faster and easier to manage. The customer experience improved significantly and also received feedback directly from end customers.
Key benefits:
- 45% increase in conversion rate immediately after the reform
- Significantly faster online shopping that works seamlessly on mobile
- Optimized purchase path that smoothly directs customers to checkout
- Brand-backed, modern look that makes Kaiko even more credible
- Simplified management without overused applications
Success belongs to brands that have the courage to grow. We will help with that.
Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.
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