Fitwood — From WooCommerce to Shopify and a dedicated B2B portal for business customers
Solutions we implemented
Background
Fitwood is a Finnish wellness brand focused on design and functionality that manufactures high-quality exercise equipment suitable for interior decoration. The brand is known for its minimalist style, durable materials and Nordic design. Fitwood's customers include both individuals and businesses that value quality and aesthetics -- the online store plays a key role in serving both target groups.
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Development brought problems
Fitwood used to use WooCommerce, but over time, the technical base of ecommerce began to fail. Even small changes created unexpected problems -- the so-called “house of cards effect” made development more difficult and increased risks. At the same time, updating content and products was laborious, and the user experience no longer met the needs of a growing company — neither from the customer nor the team's point of view.
Outturn
B2C and B2B commerce in a single ecosystem
Growly designed and implemented an all-new Shopify online store for Fitwood, covering both consumer and business customers. We did a comprehensive data migration from the old WooCommerce system and built two separate purchase channels:
- B2C online store that serves consumer customers with a quality user experience and a brand look
- A B2B portal that enables sign-on based purchasing, customer-specific pricing and a smooth ordering process for businesses
The project also took into account the ease, speed and scalability of content management for future growth needs.
Benefits
Stability, scalability, and a dedicated business sales pipeline
The new package, built on the Shopify platform, has increased the manageability of Fitwood's online business and significantly reduced everyday friction. Now both private and corporate clients are effectively served within the same ecosystem.
Key benefits:
- Elimination of the house of cards effect. Development no longer breaks the rest of the system
- Two distinct trading experiences, B2C and B2B, with one dashboard
- Easy to use and fast Shopify platform that supports your team's own work
- A portal solution tailored to business customers, offering customer-specific content and pricing
- An online store that scales internationally and in a technically controlled manner
Success belongs to brands that have the courage to grow. We will help with that.
Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.
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