Growly partners with Beverage Partners Finland to promote modern B2B e-commerce
Solutions we implemented
Background
Beverage Partners Finland is a Finnish importer and distributor of beverages. The company is part of the Danish based Hans Just Group and is one of the largest players in the industry. As digitalisation progressed, BPF saw the need to modernise B2B e-commerce and bring order processes into the same environment as other systems. Legacy solutions limited scalability and slowed the release of product and price changes. In addition, a wide range of products required more efficient product information management
subpoena
BPF has an extensive product portfolio and several customer groups. BPF also wanted to ensure that the brand's values and story were conveyed in the B2B online store, just like in consumer channels.
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Outturn
Shopify solution that connects business channels
The Growly team designs and implements a B2B ecommerce for the Shopify Plus platform. The project focuses on the following areas:
- User experience and brand. We design a responsive interface that respects BPF's visual identity and helps the customer navigate a wide range of products. We integrate search functions and filters to make it easy to find products.
- Deep ERP integration. We implement a seamless and managed integration between Shopify and Microsoft Dynamics 365 Business Central. The solution combines data from online and in-store sales and enables automation in order-delivery processes.
- PIM integration. We implement integration between Shopify and Akeneo PIM. It automatically syncs product catalog information—features, images, variations, and translations—with Shopify. The integration eliminates manual labor and ensures that BPF's wide range remains up-to-date across all channels.
- Industry-specific characteristics. Authorization number verification and the ability to manage customer groups and price lists are built into the online store.
- Further development and analytics. Reporting and analytics tools are introduced into the system so that BPF can monitor the evolution of orders, customer behaviour and inventories and make data-driven decisions.
Benefits
A modern platform that streamlines processes and grows your business
With the project, Beverage Partners Finland will get a modern and scalable B2B e-commerce that combines e-commerce, ERP and PIM. Key benefits:
- More efficient ordering and delivery process. ERP integration synchronizes inventory balances and orders in real time, speeding up deliveries and reducing errors.
- Better product information management. With Akeneo PIM integration, product information, images, and variations automatically migrate to Shopify, improving product presentation quality and reducing manual upkeep.
- Scalability and flexibility. The Shopify Plus platform allows you to manage multiple customer groups, price lists, and language versions. The solution is easily extensible to new markets and channels.
- Unified customer experience. The online store supports BPF's brand and offers a personalized, group-specific shopping experience.
- Data-driven decision making. Integrated analytics helps to track sales, stocks, and campaign functionality, allowing you to quickly respond to market changes.
Success belongs to brands that dare to innovate. The collaboration between Beverage Partners Finland and Growly will create an online store that combines a strong brand, data-driven optimisation and modern technology, ready to grow business in the Finnish B2B beverage market.
Success belongs to brands that have the courage to grow. We will help with that.
Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.
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