Lovia — Shopify's online store for the pioneer of responsible fashion
Solutions we implemented
Background
Lovia is a Finnish design brand that manufactures bags and accessories from waste materials — the aim is to recycle as much as possible, without generating any waste. The brand builds a modern cycle where every material, craftsman and choice plays a role. The creation of the company is based on founder Outi Korpilaakso's insight: the fashion industry needs change, and it needs to start from within. Notches give voice to materials, people and nature and this can be seen in everything, including the online store.
subpoena
Outdated platform did not support growth and accountability
Lovia's online store was previously based on WooCommerce, but it no longer met the needs of a growing brand. Content management was cumbersome, development slow, and technical constraints prevented building a decent customer experience. The visual and story elements of the brand were also technically deficient, so it was time to move to a more modern, agile platform.
Outturn
Shopify solution that supports brand and values
At the start of the project, we implemented a comprehensive and careful transition from WooCommerce to Shopify. All products, customer information and content migrated cleanly and securely. We built an all-new Shopify online store for Lovia that reflects the brand's values and visual identity at every level—down to the smallest detail.
A special solution was implemented by Lovian “DNA product” element that brings the background of each product into view: where the materials came from, who made the product and where. In addition to this, it was developed DNA search, which allows users to filter products according to accountability criteria and materials.
Benefits
An online store that tells the whole story
The new Shopify online store has received positive feedback from both the Lovia team and their customers. Online shopping is no longer just a sales channel — it is part of the brand's story, communication of responsibility and customer experience. The technical platform now works nimbly, but above all it makes it possible to make values visible in the digital environment.
Key benefits:
- Branded online store where values and aesthetics go hand in hand
- Product DNA element and search that truly bring responsibility to the fore
- Easier maintenance and further development that does not require rough detours
- A customer-oriented user experience that supports responsible choice
- Flexible and internationally scalable Shopify platform for business growth
Success belongs to brands that have the courage to grow. We will help with that.
Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.
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