Toive – Switching from WooCommerce to Shopify Took E-commerce to the Next Level

Toiveshop
Fashion and clothing
Growing apparel brand Toive switched its platform from WooCommerce to Shopify, while improving both conversions and usability.

Solutions we implemented

Shopify Online Store
Platform migration

Background

Toive is a domestic clothing brand formerly known as Riva Clothing. Over the years, the brand has amassed a broad and engaged customer base by providing quality, responsibly produced clothing and products with a strong value base and a visually recognizable look. With the growth and rebranding, the company also wanted to update its technical foundation, the online store on which the entire business is built.

subpoena

Constraints of the old platform

The WooCommerce-based online store had served Toive reasonably in the past, but the growth also brought challenges:

  • Site performance no longer met current expectations
  • Maintenance and content management require technical expertise
  • The buying path was heavy and conversions missed potential

Toive wanted an online store that:

  • Is fast and reliable
  • It is easy to use without technical adjustment
  • Delivers a modern and branded customer experience
  • Scales to meet future growth needs

Outturn

Shopify solution from the ground up with care

We implemented a completely rebuilt Shopify online store for Toive:

  • We moved product information, categories, and content pages from the WooCommerce platform to Shopify
  • We created a new look that supports Hope's brand overhaul and highlights their visual identity
  • We optimize the shopping path to be efficient and mobile-friendly
  • The structure was designed to be scalable and easily extensible, for example, to new languages or markets

Particular attention was paid to ensuring that maintenance would be easy in the future for the Desire team without technical expertise.

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Benefits

Ease, speed and support for growth

The introduction of Shopify online store brought significant improvements to Hope, both in customer experience and internal efficiency. An online store is no longer just a sales channel, but a functional, modern and easy-to-manage platform that supports brand growth and everyday life.

Key benefits:
  • Fast and reliable website that works seamlessly across different terminals
  • Clear and optimized purchase path to support better conversions
  • Easy-to-use dashboard that allows you to update content and products without technical expertise
  • Brand-supporting visual look that reinforces Hope's renewed identity
  • A scalable technical platform that enables further development and internationalization in the future
  • Time and effort saved in everyday operational work, especially from a team that wants to focus on growing the business

Customer Comments

“Nothing but good things to say about Growly! The e-commerce project went exactly as it should and the end result was really good! Professionalism and service 5/5.” - Riku Keihäsniemi, Founder, Toive

Success belongs to brands that have the courage to grow. We will help with that.

Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.

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