Cent - Modernization of e-commerce and the possibility of internationalization connected the Finnish and Swedish markets seamlessly

Fragmented ecommerce structure, manual processes and flaws in technical SEO

As Cent Brand Store's international operations expanded, several technical and operational challenges arose:

• The Swedish online store operated as its own separate Shopify instance, while Finland, Germany, and Austria were already in the same instance
• Transferring orders to Visma Nova required manual labor and was error-prone
• The layout of the online store needed modernization to meet today's requirements
• Technical SEO was neglected: flawed schemas, broken hreflang tags, missing crumb paths and slow page load times reduced visibility in search engines
• Maintaining a separate Swedish online store ate up resources and made it difficult to create a cohesive customer experience

Cent wanted an ecommerce solution that:

• Would combine all four markets (Finland, Sweden, Germany, Austria) into one manageable entity
• Automate the transfer of orders to the ERP system flawlessly
• Thoroughly fix technical SEO and increase organic visibility
• Provide a modern and branded customer experience in all markets
• Enable efficient growth in the European market

Efficiency, cost savings and significant organic traffic growth

With the revamp, the Cent Brand Store has achieved significant improvements in both customer experience and operational efficiency. E-commerce has become an effective sales channel that supports the company's growth in the European market.

Key benefits:

• Improved search engine visibility: Tech SEO fixes boost organic traffic and improve rankings in search results
• Unified management: All four markets (Finland, Sweden, Germany, Austria) under the same system saves time and money in daily maintenance
• Automated order processing: Visma Nova integration eliminated manual work and errors in order transfer
• Fast and optimized site: Core Web Vitals metrics in green, improving both user experience and search engine rankings
• Improved customer experience: Modern theme, clear crumb paths and smooth shopping path drive conversions across all markets
• Cost-effectiveness: Maintaining one instance instead of multiple reduced operational expenses significantly
• Scalability: Solution enables easy expansion into new European markets
• Reliability: Automatic integration ensures every order is processed correctly the first time
• Saved working time: The team can focus on growing the business through routine tasks

Customer Comments:

It had become obvious to Cent that there was a need to repair, perhaps to create a new online store that would serve us in terms of sales growth. First, we surveyed professional Shopify agencies that, in our opinion, had sufficient expertise for repairs. A few of these were easily found. We asked for a willingness to overhaul our site and walk-through shop to get the marketing cornerstone right, organic visibility.

For three offices, we issued IDs and asked for estimates of repairs. By far the quickest in the replies was Growly. They fixed whatever they could, but because our old shop was so structurally in knots and no documentation was found, a few things were found impossible to fix rationally. Their proposal was clear; a new theme and updates. It was important for us that we get a new well-functioning store to launch as quickly as possible, because there was a lot of paid advertising in accordance with the contract and the investments were partially wasted.

The problems and requirements were very clearly documented and we ordered a new Seo optimized store and it all happened in five weeks, AMAZING! Now, a little over a week after the release, the minor fixes that have been included in the price have almost all already been fixed. And organic visibility is growing magnificently. I like Growly's quick, uncomplicated and expert way of solving problems and being on board with our goal, to grow revenue at least threefold and fast. Strong recommendation!

Tapio Hjulberg
E-commerce Manager
The Cent Brand Store