Aarrelabel — Shopify ecommerce and B2B portal for responsible clothing manufacturers
Solutions we implemented
Background
Aarrelabel, founded in 2011, is a clothing brand from Pirkanmaa that combines high quality materials, clear design and responsible production. In 2016, Aarrelabel was supported by the Black Moda Portugal Lda sewing company, which is owned by the siblings of Keski-Vähäälä and is responsible for the zoning, cutting and sewing of clothing. The brand emphasizes transparency and a managed production chain. The Aarre lives up to its name.
subpoena
Online shopping can no longer sustain growth
Aarrelabel's WooCommerce online store had come to the end of its life cycle. Technical challenges such as deceleration, load duration and system stability weakened the customer experience and hampered the development of the online store. Increasing traffic volumes created ongoing problems and the platform was no longer bent to meet the needs of the expanding business, particularly in terms of B2B sales.
Outturn
Modern Shopify online store + a functional B2B portal
The project kicked off with a comprehensive data migration where we migrated all the necessary data from WooCommerce to the Shopify platform. After that, we built a new Shopify online store for Aarrelabel that is fast, stable, and on-brand.
One of the key solutions was implementing a B2B portal for Shopify. A dedicated ordering path was built for business customers, where buying is smooth, clear and efficient, with no separate systems or detours.
Benefits
An online store that scales and serves two target groups
The new Shopify online store is more stable and performing than ever before. It serves consumers and business customers alike seamlessly from a single platform. The B2B portal offers discrete views, ordering logics and customer-specific solutions, making dealing with business customers easier than ever.
Key benefits:
- A more stable and efficient online store that can withstand traffic spikes
- A clear and seamless shopping experience for consumers and businesses
- B2B portal for efficient business sales on the Shopify platform
- Flexible structure that supports Aarrelabel's growth domestically and internationally
- A development-friendly platform that does not limit the next steps of your business
Success belongs to brands that have the courage to grow. We will help with that.
Unlock your brand's full potential with the help of our experienced team, we know what it takes to be successful. Whether you need a high-end online store or high-impact marketing to drive growth, we're here to help. Choose as a partner experts who make results, not just promises.
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